We love when brands put sustainability as a top priority, so we’re extra obsessed with this one. Allbirds is a footwear and lifestyle brand that you need to have on your radar.
Allbirds just opened its second Canadian location right in Yorkdale Shopping Centre (which follows the store in Vancouver) making this its first-ever Toronto location.
Co-founded in 2016 by Tim Brown, the brand is dedicated to making sustainable products using supernatural materials, designed for everyday life. Its mission is to prove that comfort, design, and sustainability aren’t mutually exclusive.
Tim speaks about the expansion saying, “We are excited to offer a new way for our Toronto customers to experience Allbirds —a city that melds so well with the Allbirds lifestyle – casual, comfortable, and an epicenter for health and wellness.”
Allbirds offers quite a range of sneakers, so you can find exactly what you’re looking for, whether you’re a runner or just searching for a go-to shoe, the brand has you covered.
It uses materials like sugarcane, wool, and eucalyptus to keep production emissions low, without sacrificing quality and style.
Plus, it recently launched an activewear line that’s made out of sustainably sourced materials as well. And let us tell you, the apparel is so sleek and comfortable!
Aside from the footwear and clothing, the store design is eco-conscious too. The service desk is constructed using locally sourced renewable maple plywood as well as featuring a table surface made using recycled paper!
A very interesting concept you’ll find when browsing around the store is that the carbon footprint of each product is clearly displayed right on it. Tim explained it as a nutrition label but for the shoe—you can see the exact carbon impact that the product has. How cool is that?
If you’re interested in learning more about the sustainability efforts that the brand has taken, check out their site. It’s definitely worth the browse.
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We’d like to introduce to you Allbirds newest release: the Tree Topper that JUST hit the market.
When you’re struggling with what to wear in-between seasons, these are the perfect shoes to slide on. They’re breezy but have insulation to keep you warm.
The Tree Topper is Allbirds’ take on the high top sneaker, and we’re already obsessed. They come in two core colours, which are CHARCOAL and KAURI JO, along with two additional limited-edition colours, ZIN and FIDDLE LEAF. They follow the usual silhouette as the Tree Runners and Skippers, but the Tree Toppers are the ankle-high version. Retailing for $165 CAD, the design is simple yet fashionable, and their new SweetFoamTM soles, powered by Brazilian sugarcane, add extra bounciness.
“The Tree Topper is a true representation of our approach to design and sustainability,” said Jamie McLellan, Head of Design for Allbirds. “With just the right amount of nothing and comfort as a non-negotiable, the Tree Topper is a playful canvas for showcasing our three hero materials.”
Besides the Tree Topper, there are three styles of shoes and two materials for men and women – the Runner, Lounger and the most recent, the Skipper, for $135. For children, they are called “Smallbirds.” All styles are unisex and minimalist. Time Magazine coined the brand “the most comfortable shoe in the world,” and it’s been constantly featured in articles for being known as the comfiest yet most stylish footwear around.
For those who don’t know about Allbirds, the company is a sustainable footwear brand that uses premium natural materials designed for everyday life. Co-founders Tim Brown and Joey Zwillinger have worked to create better shoes in a superior way and are on a mission to prove that comfort, design, and sustainability aren’t mutually exclusive. The name “Allbirds” is a historical reference to New Zealand, which was so remote at one time that its only inhabitants were “all birds.”
Co-founder Tim Brown had the idea for the company while he was vice-captain of the New Zealand football team. His idea was launched on Kickstarter, and it raised $119,000 in five days. Brown teamed up with Joey Zwillinger, a biotech engineer and renewable materials expert, to create the Allbirds brand in March 2016.
Last summer, an Allbirds pop-up shop opened at 700 Queen Street West that had an open-space concept with lots of seats to try shoes on. In the back, there was a beautifully designed “runway” that encompassed Toronto’s personality, which included concrete sidewalks, a wooden boardwalk and stones laid along the pathway with graffiti-type art splashed on the walls.
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As told by The Wall Street Journal, “though Allbirds has been profitable since launch, the Bay Area has seen plenty of companies who set out with high-minded plans to make a better widget, only to wind up bankrupt in short order. Thus far at least, Allbirds squishy, eco-conscious sneakers represent a rare Silicon Valley success story in the clothing industry.”
The company is so sure of their brand that their website even boasts, “Lace up and let loose. Take 30 days to parade around town. If you’re not swept off your feet, we’ll take them back, no questions asked.” That doesn’t seem like a bad deal at all.
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Another amazing thing about these shoes is that they’re wool—specifically merino wool, and not only does the wool regulate temperature and moisture—it minimizes odor. Oh, and you can also throw them in the wash if they get dirty. It’s as simple as that! Follow the instructions below to keep to make sure your kicks last as long as they can.
Here’s How You Can Clean Your Allbirds:
- Remove the insoles and laces
- Brush off any excess dirt with a towel or soft brush
- Throw the shoes in the washing machine on the delicate cycle with cold water
- Do NOT tumble dry – air dry your Allbirds (they dry very quickly)
All images courtesy of Allbirds
San Fransisco based footwear brand has been blowing up everywhere, known as the “most comfortable shoe on earth.” Finally, we have our very own Allbirds store popping up for the whole summer!
The name ‘Allbirds’ is a historical reference to New Zealand was so remote at one time that its only inhabitants were “all birds.”
The pop-up shop, located on Queen West, will be at this retail space all summer long. This will help founders, Tim Brown and Joey Zwillinger determine if they want to bring a permanent location to Canada.
There are three styles of shoes and two materials for men and women – the Runner, Lounger and the most recent, the Skipper for $135. For children, they are called ‘Smallbirds’. All styles are unisex and minimalist. “The Wool Collection, including the Wool Runner and Wool Lounger, which uses ZQ-certified merino wool that is crafted in one of the world’s finest textile mills outside of Milan, Italy,” according to Retail-Insider.
The pop-up is located at 700 Queen Street West and has an open-space concept with lots of seats to try shoes on. In the back, you can find the beautifully designed “runway” that encompasses Toronto’s personality and includes concrete sidewalks, a wooden boardwalk and stones laid along the pathway with graffiti-type art splashed on the walls.
Featured Image: Instagram/@allbirds
Source: Retail-Insider.com
Have you checked out the new Allbirds pop-up shop? Let us know in the comments.
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We’ve got some exciting news to announce – Allbirds is finally available in Canada and if you haven’t heard of them before, you definitely will now. Allbirds is sustainable footwear company that uses premium natural materials designed for everyday life. Co-founders Tim Brown and Joey Zwillinger have worked to create better shoes in a superior way and are on a mission to prove that comfort, design, and sustainability aren’t mutually exclusive.
Allbirds offers three styles of shoes for men and women – including the Runner, Lounger and the newly launched Skipper for $135 in a range of colours. They also have Smallbirds for children in the Runner for $80.
Today, they revealed a limited edition Wool Runner that’s launching exclusively in Canada – it’s a light grey with some poppy red details and a little-embroidered maple leaf under the tongue (see them in the featured image)!
Featured Image: Instagram/@allbirds
Shop the brand here.
Have you heard of Allbirds? Let us know in the comments section.
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