There are tons of celebrity fashion, beauty, and lifestyle brands popping up on the market! While some seem to be more or less just putting a well-known name to a brand, others have been created with passion and determination – and these brands naturally tend to stand out against the rest. In terms of celebrity fashion brands, some of them have major celeb presence, and some you may not even know are owned by celebrities as they remain to stay behind-the-scenes. But regardless, who better to shop from than the ones who seem to have it all?
Keep reading to check out some of the best celeb-owned fashion brands!
SKIMS
If you know anything about SKIMS you know it was co-founded by Kim Kardashian, as she definitely doesn’t hide behind the scenes, like some other celebrity-owned fashion brands. She can constantly be spotted within SKIMS campaigns and all throughout its e-commerce website! Although the brand started out as shapewear, it also has underwear and loungewear, too. Don’t let the name shapewear fool you though! People seem to love styling its pieces as clothing, not just hidden underneath other garments. For example, its Sculpting Thong Bodysuit simply paired with some jeans!
Fabletics
We know and love Fabletics for its stylish yet performance-driven athleticwear, but did you know that a founder of the brand is none other than Kate Hudson? She co-founded the brand alongside two others – Adam Goldenberg and Don Ressler. Fabletics is known for having an extensive line of men’s and women’s activewear at an affordable price point! It even has a membership service for those who can’t get enough and want to reap the benefits! Check out its Boost ⅞ Legging from its Best Sellers!
OVO
OVO, October’s Very Own is co-owned by none other than Toronto’s very own, Drake! Which, let’s be real. You probably already knew. OVO was established in 2008 and continues to grow and evolve but remains to keep its athletic streetwear vibe. Check out its women’s selection to shop its more feminine of silhouettes!
Draper James
For all you Legally Blonde turned Reese Witherspoon fans, there’s Draper James! Although the aesthetic of this brand strays away from Elle Woods’ all-pink aesthetic, you can still expect quite the feminine flare while shopping at Draper James. Reese Witherspoon started the brand to honour her southern heritage and named it after her grandparents. We love a brand with a story! Its Deana Smocked Dress is the definition of Southern-Chic!
Good American
You can say whatever you want about the Kardashians, but you must admit they are pretty good at business. Good American, being a part of Khloe Kardashian’s success, gained major popularity for its amazing size-inclusive denim, carrying sizes 00-24 in jeans. It has since grown, carrying a wide selection of clothing and even shoes. Our favourite part about shopping the brand? The showcasing of three different-sized models on every piece, making it easier to envision what a specific piece might look like on your specific body type!
The Row
Quietly owned by icons Mary-Kate and Ashley Olsen is the luxury fashion brand The Row. Although Mary-Kate and Ashley prefer to stay out of the spotlight, that has no way hindered the success of The Row! Founded in 2006, the brand focuses on impeccable tailoring and luxurious fabrics. You can expect to find timeless, elevated basics as well as stunning handbags and shoes! You may recognize its iconic Banana Bag! As much as we love this brand’s designs, in terms of luxury pricing, The Row is definitely up there, but its following doesn’t seem to mind!
Savage X Fenty
Where lingerie and fashion meet, there’s Savage X Fenty by Rihanna. The brand has everything from casual everyday undergarments to more sensual pieces. It now even offers a selection of loungewear! The brand aims to offer fashion-forward pieces at an accessible price range designed for every body type. We’re obsessed with its Hooded Onesie!
S by Serena
This year’s September cover for Vogue was tennis star celeb, Serena Williams is behind this fashion brand! We all know her for her pro tennis skills, but did you know she’s a fashion designer, too? If you thought her fashion brand would be focused on athleticwear, you would be wrong! Her brand S by Serena features apparel designed to be sophisticated, sexy, and stylish, empowering you to look and feel your absolute best! You can expect to find an array of fitted dresses with flattering silhouettes while shopping the brand like its stunning Corey Dress.
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If you’re a lover of tequila (or a fan of Nick Jonas), you’ll be pleased to know that Villa One is officially available across Canada. Now, Nick Jonas isn’t the only celeb involved in the company. The acclaimed international fashion designer, John Varvatos completes the duo behind this premium liquor brand. The pair collaborated with Master Distiller, Arturo Fuentes.
Fuentes, who is known as the “godfather of tequila,” brought the famous pair’s vision to life by creating one of the finest crafted agave spirits.
Villa One offers three expressions, including Silver, Reposado, and Añejo. Unlike most tequilas, this brand uses agave sourced from both the highland and lowland regions of Jalisco. This gives the tequila a unique character and a distinctively smooth and refined finish.
John Varvatos spoke about the inspiration behind the premium brand saying, “We believe the Villa One bottle mirrors the ‘life as it should be’ mentality of celebrating good times with family and friends.”
For those in Ontario who are excited to give Villa One tequila a try, Silver is now available at LCBO locations. Next, Añejo will hit the shelves this summer.
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There are so many awesome makeup brands currently on the market with a great product range. Even some of our favorite celebrities have created their own beauty brands which have formed cult-like followings. A bunch of these celeb owned-brands has even made it into our own beauty routines!
Here are our favourite celebrity makeup brands to check out.
The Honest Company—Jessica Alba
Flower—Drew Barrymore
Kylie Cosmetics—Kylie Jenner
Rare Beauty—Selena Gomez
Fenty Beauty—Rihanna
Florence by Mills—Millie Bobbie Brown
about face—Halsey
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Are you ready to read with some of your favourite celebrities? As the temperatures are rising, one of our favourite things to do is grab a good book and read and lots of celebs agree, too. Celebrity book clubs have been around for a while, but they’re experiencing new popularity due to the lockdown rules set by the COVID-19 crisis. If you’re looking for new books to read, why not take inspiration from a few of your fave stars — you can even take part in discussions with them, too!
Here are our picks for 9 of the best celebrity book clubs to join this summer!
Kaia Gerber
Model Kaia Gerber only started her book club during quarantine, but it has taken off with flying colours. Kaia’s book club includes classic books like Spring Awakening and Normal People, as well as newer releases like Where The Crawdads Sing. Fans have a chance to discuss the book club pick of the month with Kaia herself over Instagram Live. On her live discussions, you can also catch glimpses of stars like Charlotte Lawrence, or her mother, Cindy Crawford, as they join her to discuss the latest books too.
Sydney Sweeney
Sydney Sweeney is known for her role in the hit TV show Euphoria. While filming for the second season has been put on pause, Sydney has made great use of her time at home by starting a book club. The new club #SydneySweetReads is in collaboration with online publication Bustle. This book club has lighthearted reads that are just as sweet as the book club’s title would suggest. You can also hop on Instagram Live to discuss the books with Sydney herself!
Francesca Mariano
Francesca Mariano is one half of the popular pop-culture podcast, Chicks in the Office. Fran has rediscovered her love for reading and wants to celebrate and share it with her fellow listeners. While she frequently recommends and reviews books to listeners on the podcast, you can also check out her Instagram highlight called “Book Club” to see what books have captured her heart.
Reese Witherspoon
Reese’s Book Club is a staple in the celebrity book club world. With its own Instagram page, as well as badges added to the books that she picks, it’s impossible to miss Reese’s top reads. Every month, Reese picks a book with a woman in the centre of the story. Be sure to check out the complete list so you can read all of the past picks as well.
Oprah Winfrey
Probably the most famous of them all, the picks in Oprah’s Book Club seem to just get better and better. Getting Oprah’s seal of approval is one of the most coveted accomplishments in literature. When you’re shopping in-store or online, keep an eye out for the Oprah badge that’ll be on the cover if it’s made her list. Want to catch up on some past book club faves? Check out the complete list on Oprah’s website.
Jenna Bush Hager
TODAY show host and former first daughter Jenna Bush Hager has a book club of her own as well. Jenna’s book club, Read With Jenna, is the TODAY show’s official book club, with the host picking the books of the month, as well as similar reads to the pick of the month that you will also enjoy. With Jenna’s picks and all the fun extras, this book club will keep you busy all summer long.
Sarah Jessica Parker
Taking a page out of Carrie Bradshaw’s book, Sarah Jessica Parker is diving into the literature world with her own book club. While she may not be a writer like her character on Sex And The City, she is definitely a lover of books. Along with picking books for her fans to read, SJP has joined publisher Hogarth to release a range of fiction books by established authors and new-and-upcoming ones alike.
Florence Welch
Singer Florence Welch, of Florence + The Machine, has had her book club, Between Two Books since 2012 and its where the musician and some of her famous friends pick books for fans to read. The group also participates in discussions online, and even in person when they travel to different cities. There is a complete list of all of its past picks so you can get reading.
Emma Roberts
Actress Emma Roberts and her friend Karah Preiss have had their book club Belletrist for a while. Between great book picks, as well as IGTV videos, this celebrity book club has content to entertain you for days. With book tours, author takeovers, and conversations with celebrity friends, you will get to learn more about the background behind each of the books that Emma and Karah have hand-picked.
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This is the most exciting time of the year for everyone in film and fashion, where celebrities and media join together every September in Toronto to celebrate the Toronto International Film Festival. As I’m sure you’re aware, brands give these celebrities a ton of free swag to bring home with them from their stay here. We were lucky enough to get to check out some of the many lounges that were set up specifically for TIFF i.e. where all the VIPs hang out in between movie premieres and parties. Prepare yourself to be a touch envious.
Stylist Box
Canada’s exclusive fashion showroom, Stylist Box continued with their sixth annual exclusive celebrity styling and gifting lounge, The Stylist Suite happened from September 4 – 8, 2018 at Yorkville Village.
VIP guests took home a variety of services and products valued at over $7,000, including:
- PearlMD personalized skin consultations, a rejuvenation beauty package, and energizing vitamin shots
- Radford professional hair and makeup services and products
- The classic Urban Bag for the modern woman and man from Ooobaby
- KODA NIVOLI select handbags and exclusive tote
- A portrait sitting with fashion and celebrity photographer Lindsay Anne Delaney
- Code Vitesse camel vest, maxi skirt, and skinny scarf
- Hilary MacMillan’s “Equal Pay” varsity jacket
- A pre-loaded Rec Room wristband with access to the exclusive pass holder-only Canadian Music Cafe‘s special 10-year edition taking place Sept 10 and 11
- A pair of House of Hayla vegan heels
- ROBUST by Lesley Hampton sports bra
- A bathing suit from La Maison de Pascale
- Select items from emerging womenswear and accessories brand Miss Matahari
- BRUNETTE “Babes Supporting Babes” or “We Are All Babes” sweatshirt and a “Hey Babe” sleep mask
- Gift certificate to Bar Reyna, Yorkville’s cocktail & snack bar. Found at 158 Cumberland Street, this top Toronto restaurant features Mediterranean share plates & elevated drinks
- A charm necklace from Odic Poesy
- And More!
Suite On The Sixth
Canada’s original and most coveted gifting lounge, Suite on the Sixth (formerly Tastemakers), returned from September 5 – 8 to showcase the hottest and most coveted products and services on the market. The popular lounge took place in the home of rock-it promotions, one of Canada’s leading boutique lifestyle PR agencies. Featuring giveaways from brands like L’Oreal, Adidas, Perth Soap co, Lindt Chocolate, BOGS, Simply Protein, Alchemy Co, and more!
This year, Suite on the Sixth continued its charitable tradition of asking guests to sign their names on an autograph board, donating $50 per signature on our signing board to Leave Out Violence (LOVE).
L’Oreal Cosmetics
Perth Soap co.
NKPR’s IT Lounge x Producers Ball
This year, from September 6 to 8, the IT House x Producers Ball headquartered out of The Lounge at Live Nation Canada with a music and film theme. The Rolling Stone celebrity portrait studio also included industry panels and activations from sponsors including Hounds Vodka, JOEY with Elderflower Collins at the bar, Lise Watier, Swarovski, InkBox and OGX. Celebrities were able to freshen up their makeup and hair while also bringing home some goodies from these brands.
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Hudson’s Bay Company
HBC is notorious for doing an iconic striped gifting lounge, but this year HBC has decided to take the lounge out of the picture and deliver their goodies directly to talents’ hotel rooms
There is a different bag for men and women, so the insides might vary slightly, but for the most part, all bags include:
- New HBC x Ivory Ella Collab sweatshirt (Men’s)
- HBC socks (Men’s)
- Lightweight HBC scarf (Women’s)
- New HBC x Ivory Ella windbreaker (Women’s)
- New fall puffy HBC tote bag – a chic “puffer” style
- An HBC compact umbrella for sudden Toronto rainstorms
- HBC T-shirt
- HBC water bottle
- The Future is Stigma T-shirt
- VERY soon to be launched WE Well-being for Youth Rafiki Bracelets: super awesome item very close to HBC’s hearts!
Featured Image: Provided by HBC
Which VIP lounge would you be most interested in attending? Let us know in the comments!
A new report from Business Insider has revealed how much your favourite celebrities and business personalities made in a year. The numbers are staggering and when you find out how much Kylie Jenner makes an hour you might just think to yourself that there is something in your life you just aren’t doing right.
When it comes to celebrities making bank George Clooney is king ranking in $27,283 every hour over the course of 2018. The aforementioned Kylie Jenner pulls in an astounding $19,000 an hour meaning that she makes more than the average Canadian household before the lunch hour.
Dwayne “The Rock” Johnson makes about $14,155 and international basketball superstar LeBron James falls in at around $9,760 an hour.
All of these hourly incomes are junior compared to the big dog Amazon founder Jeff Bezos who racks up a mind-altering $4,474,885 an hour. You read that right almost 4.5 million dollars an hour. The next highest earner on the list is Facebook’s Mark Zuckerberg who’s pulling in a respectable $1.7 million an hour.
If you want to check out the full list check out Business Insider.
Image Source: Instagram @KylieJenner
UGG boots have been a trendy icon in the U.S. for years, and continue to stay relevant in the ever-changing world of fashion, selling 1 billion dollars worth every year. Ironically the Australian boots were never considered fashionable in their country of origin and were worn for warmth and comfort as slippers. What is their secret? Just like most things these days, marketing is the most important ploy in continuing to sell their (some might say, ugly) boots.
In Australia, the word ‘ugg’ has been a synonym for sheepskin boots. In the 1970’s they gained popularity with surfers, who wore them straight out of the water in both the United Kingdom and the United States/Canada.
In 1978, an accountant named Brian Smith moved to Southern California, fell in love with the sheepskin experience and decided to share it with the world. The brand UGG was consequently born and trademarked. Initially, the boots were branded by Smith for ski and surf shops and trade shows, but they didn’t become sell well. However, by the mid-80’s, when the brand became a symbol of the relaxed southern California Culture, they also became a huge hit in ski shops and lodges, from Mammoth to Aspen, in the wintertime.
In 1994, the US Olympic team wore UGGS which made the brand skyrocket. After a major increase in sales, Deckers Outdoors bought the brand and forged partnerships with Nordstrom and Neiman Marcus. Seemingly out of nowhere, UGG boots were selling next to Jimmy Choo and Valentino. Subsequently, they were picked up as favorites of celebrities as high-end footwear. Oprah even coined them as one of her ‘favorite things’ in 2000. Now, there are over 130 UGG stores in the world.
The company started expanding their brand with new styles and colors every season. UGG now makes sandals, rain boots, heels, snow boots,and moccasins, along with pillows and carpets. But the main reason why UGG boots haven’t died with all the other trends. They are utterly and totally comfortable. Sometimes there is nothing that beats that certain coziness, especially one that brings us nostalgia.
But no one can beat the favourite classic – the ones most of us keep hidden at home:
Source: UGG.com
Featured Image: Instagram/@Ugg
Do you still wear UGG boots? Let us know in the comments.
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If you are a regular Instagram user you’ve no doubt seen endless sponsored posts. Whether it’s for a fit tea, a new exercise platform, clothing or beauty products, Sponsorship on Instagram is becoming very lucrative for a select group of celebrities.
While men have historically dominated the sponsorship game (especially male athletes) it looks as if in one arena, when it comes to marketing products through Instagram – women reign supreme.
Forbes recently announced it’s list of the Highest Paid Celebrities Per Sponsored Instagram Post, and out of the top 10 people on the list eight are women! While famed soccer star Christiano Ronaldo does make an appearance in the top 3 highest paid celebrity per sponsored Instagram post, Selena Gomez coolly racks in almost $150k per post putting the singer in the top spot.
Highest Paid Celebrity Per Sponsored Instagram Post
1. Selena Gomez (Approximately $543,000 USD)
2. Kim Kardashian (Approximately $498,000 USD)
3. Cristiano Ronaldo (Approximately $400,000 USD)
4. Kylie Jenner (Approximately $398,000 USD)
5. Kendall Jenner (Approximately $368,000 USD)
6. Khloe Kardashian (Approximately $249,000 USD)
=6. Kourtney Kardashian (Approximately $249,000 USD)
8. Cara Delevingne (Approximately $150,000 USD)
9. Gigi Hadid (Approximately $120,000 USD)
=9. LeBron James (Approximately $120,000 USD)
Featured image: Instagram @SelnaGomez