There’s nothing more frustrating than loving a piece of clothing and then discovering it isn’t offered in your size. Or even worse, discovering an entire store or brand that doesn’t have your size. No one should have to wear clothes that are too big or too small for them because that’s the closest thing they could find that fits in something they actually like. Style should have no size! Thankfully, brands have been improving over the years in terms of size inclusivity. There are tons of amazing size-inclusive apparel shops and brands that have done sizing right, without sacrificing style.
Keep reading to check out these stylish size-inclusive brands!
Loud Bodies
Founded on the mission to prove that style has no size, Patricia Luiza Blaj created Loud Bodies. A clothing brand here for all your inclusive, ethical, sustainable fashion needs, carrying sizes XXS to 10X! Now, that is a size range we can get behind. It’s amazing how powerful clothes can be. By offering beautiful and stylish designs in such an extensive size range, the brand is simultaneously silencing inner negative thoughts with the message that everyone has a right to wear its clothing. The brand’s clothing is full of loud prints, colours, bows, and ruffles – perfect for adding special pieces you’ll cherish forever into your wardrobe!
Girlfriend Collective
If you’ve been on the hunt for quality, size-inclusive activewear you need to check out Girlfriend Collective! Not only do they offer clothing in XXS to 6XL, but its clothing is made from recycled materials! We also wouldn’t limit Girlfriend’s apparel to only be worn for working out – its super stylish styles could definitely be taken out to the streets.
Universal Standard
Breaking barriers, focusing on inclusion, and challenging the industry standard are all things the brand, Universal Standard is doing. Carrying styles 00 to 40, and an array of apparel styles from denim and dresses to intimates, you can likely find whatever is it you’re looking for in terms of dressing, here. The shop is full of an assortment of the perfect basics to build your wardrobe off of. We love everything this brand stands for!
Knix
It all starts with what’s underneath! Whether you’re shopping for intimates or activewear, Knix has you covered. Knix’s products are designed to make you feel comfortable in your own skin. There’s no other intimates brand quite like this one! From leak-proof underwear to wireless bras, those at Knix have thought of it all.
Tuesday of California
Founded by Tuesday Bassen, an award-winning illustrator is Tuesday of California. You can be the same size as someone and still have a completely different body shape, which is why along with offering a size range of XXS to 7XL, the brand also puts emphasis on an adjustable fit. Tuesday of California has a range of meaningful, stylized basics that will last in your closet. We love the “Shop by Size” feature on its website, making it so you only see exactly what you’re able to get in your size.
ASOS
With its extensive range of clothing and brands, ASOS has options for everyone and at pretty much every price point, too. It can literally be your one-stop shop for an entire outfit, from head to toe! You can even shop by “body fit” in categories: Curve & Plus Size, Maternity, Petite, and Tall. Making ASOS one of our go-to’s for size-inclusive fashion.
Oge Ajibe
If you’ve yet to check out Oge Ajibe, you’re missing out! It has so many cute and stylish pieces full of lovely prints and silhouettes. Plus, it carries sizes XS to 5XL! Oge Ajibe is all about making people feel comfortable and fashionable in their bodies, with a substantial emphasis on sustainability. Its goal is to showcase people who are underrepresented within the fashion industry – a much-needed breath of fresh air!
Joe Fresh
Joe Fresh offers a pretty inclusive size range, and let’s face it—the price is right! You can find any piece of clothing you may need from Joe Fresh, from bathing suits and activewear to everyday apparel. Its clothing has a ton of cute and affordable options, with most pieces being carried from XS to 3XL.
LEZÉ The Label
If you love cozy clothes that can be brought from the couch to the office, LEZÉ The Label is your brand. The brand was founded by Tanya and Karen in 2018 with the intention of providing workwear that feels like PJs, perfect for those who work from home! Its pieces are made from sustainable materials – including corn! And its sizing ranges from XS to 4X.
Free Label
Free Label was founded in 2015 by Jess Sternberg in an effort to create beautiful, comfortable and sustainably-focused clothing. The brand creates small batches of clothing that are cut and sewn in Canada, using sustainable materials. Free Label provides staple basic pieces of apparel and swimwear in sizes XS to 5X, made to last a lifetime.
Good American
It seems that the struggle to find the perfect pair of jeans is universal, and not being able to find your size only adds to the frustration. Enter Good American, famously founded by Khloe Kardashian. Good American offers quality, style, and substance in every size—00-32 Plus. While shopping, you’ll see every style modelled by 3 different body types, helping to find your perfect fit. The certified B-Corp brand is a must-try for great, size-inclusive denim!
Hilary Macmillan
Toronto local Hilary Macmillan founded her namesake brand in 2013. The brand’s mission is rooted in making a statement, taking action, and building women up – mission accomplished! It’s known for its bold, wearable designs, carrying sizes XS to 4X in everything from everyday apparel to swimwear. If you’ve yet to check Hilary Macmillan out, what are you waiting for?!
Laura
At Laura, size inclusivity is at the forefront. The store offers sizes 0-18 to plus sizes 14-24 and petite sizing 0-16. Its collections ensure that every customer can find their perfect fit and feel confident in their style, offering a wide selection of apparel along with its extensive size range!
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Who would forget the absolute marketing disaster that was former Victoria’s Secret chief marketing officer, Edward Razek? If perhaps you forgot, or aren’t fully up-to-speed, in a November interview with Vogue, Razek made some inflammatory comments stating the company had “no interest in casting plus or transgender models” because “the show is a fantasy” and they were trying to project a certain type of image.
As you can imagine, the statements caused a LOT of controversies and for good reason.
In a feeble attempt to re-write the wrongs of their past, Victoria’s Secret has decided to cast curvy model Ali Tate Cutler in the Bluebella for Victoria’s Secret campaign. Many recognize her from when she was the face of Reformation’s plus size campaign. But if you’re involved in the body-positive or fat activism community whatsoever, you may remember her more for the fat-shaming comments she made online.
Back in 2016, Cutler posted a snarky comment onto influencer Alysse Dalessandro’s page, which stated: “Sorry but I don’t care about people’s health who are fat, that’s their own prerogative and their life to lead.” Yikes.
Cutler’s horrible comments are just one part of this messy puzzle.
While many brands have been trying to challenge just what it means to be inclusive in the lingerie space, by offering plus-sizing and using diverse models from the jump, Victoria’s Secret has not, and still isn’t.
When we dig into the Bluebella for Victoria’s Secret offerings online, they only go up to a size 36DD for bras and teddies. All the panties and loungewear they sell? Sizing is only offered up to a size XL (18).
I have to ask: how is this line plus inclusive when people above a size 20 can’t fit into your brand?
Bodies are bigger than a size 20 and also deserve to have access to beautiful clothes, and more specifically, affordable lingerie.
Although the brand is trying to save face, I think that they think cashing in on inclusivity as big, fat dollar signs. This marketing further perpetuates damaging beauty standards, as people may look to a model like Ali Tate Cutler, and go to the website only to find out plus-size offerings are not even available.
Some people have called this “size appropriation” and brands like Madewell and Everlane has been called out for it in the past, which Vox did a full investigation into. When brands flaunt these plus-size models on their billboards and social media campaigns without doing any of the work of actually being ‘inclusive’, it is frustrating and hurtful.
According to a report released by the Zion Market Research group, the steadily growing global lingerie market will reach an estimated $59.15 billion by the end of 2024.
So rather than give any more thought (or money) to Victoria Secret, why not support independent brands or brands committed to inclusivity? Playful Promises, ThirdLove, and Rihanna’s Savage X Fenty are just a few who come to mind.
Each of these brands provides high fashion options, with loads of gorgeous options in various price-points and the best part: they have all sorts of sizing.
Recently, Rihanna’s Savage X Fenty line announced it would be expanding its line up to a 3X and would be offering DDD, G, and H cups. Playful Promises offers up to a size 26 and has cups all the way up to a size K.
At the end of the day, lingerie is meant to transform you and lift you up and Victoria’s Secret ain’t it, sis.
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