Ellie Mae has launched a capsule collection in a one-of-a-kind partnership with Kids Help Phone! The collection is available as of today, March 9, 2023. 

Kids Help Phone (KHP) is Canada’s only 24/7 e-mental health service offering free, confidential support to young people. Giving millions of youth a safe, trusted space to talk over the phone, through text, or in self-directed support for any moment they’re in crisis or need.

Luxury Canadian Fashion House, Ellie Mae, has created a collection to amplify Kids Help Phone’s new mission, “Feel Out Loud”. The collection includes a limited-edition collection of t-shirts, totes, and socks, for which the proceeds will go directly to KHP!

The Ellie Mae team wanted to include kids within the community in their partnership this year, so they reached out to local Toronto elementary schools and asked students to draw what they thought when hearing the words ‘Feel Out Loud’. Which resulted in the beautiful artwork seen throughout the collection. 

Over the past three years, Ellie Mae has partnered with Kids Help Phone and raised over $50,000!

Ellie Mae shares, “We hope that by bringing awareness to their amazing foundation we can encourage kids to Feel Out Loud and know that they can always text or call Kids Help Phone when they need to talk.”

The Vice President – National Partnerships & Government Relations for Kids Help Phone says, “For more than 33 years, young people have relied on KHP for mental health support – services that are designed and informed by youth. We want every young person in Canada to know that with KHP, their feelings always have a place to go. Every day we are working to break down barriers to access giving young people a safe space to ‘Feel Out Loud – Ellie Mae’s collection will directly help us raise awareness and vital funds to help us meet high demand.”. 

You can support the initiative and shop the “Feel Out Loud” collection online at elliemaestudios.com and in-store at 1096 Yonge Street, Toronto, Ontario.

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During this uncertain time of the COVID-19 pandemic, we have heard of many companies and services close temporarily, and in some cases, even permanently.

But Canadian ready-to-wear designer Ellie Mae is stepping up to the plate to ensure that this doesn’t happen to a much-needed service. 

As of April 2, 2020, the designer has raised over $30,000 for Kids Help Phone after seeing the effects COVID-19 has taken on youth and their mental well-being.

Katherine Hay, President and CEO of Kids Help Phone, says, “Ellie Mae’s donation will allow Kids Help Phone to continue to be there for the young people of Canada 24/7.”

Every item purchased in Ellie Mae’s limited-edition accessories collection sees 100% of the profits go back to Kids Help Phone—talk about empowering.

Ellie Mae Water, Creative Director and Founder of Ellie Mae Studios expresses her gratitude, “We’re excited about the success and response from this year’s campaign. Supporting organizations like Kids Help Phone means they’re able to do more good work and help more people.”

This is the second time Ellie Mae and Kids Help Phone have collaborated together In Aiding to continue The over-the-phone counselling service for youth, which is available 24/7 in Canada.

Ellie Mae is a Canadian brand selling women’s clothing and accessories. Each piece is made in small quantities but, of course, with high-quality and durable fabrics.

The conversation-starting limited-edition collection includes scrunchies, ties, and pocket squares with the classic Liberty of London floral fabric.

With there being bounded quantities available for these impactful purchases, be sure to check out the website and make a difference today.

Shop the Ellie Mae x Kids Help Phone collection and learn more about it below.

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