When it comes to foundation, we might all differ in what we may consider to be our “holy grail”, due to having different skin types, colours, concerns, and foundation-finish preferences. That being said, one thing pretty much everyone can agree on in terms of the foundation is we all want it to look as much like skin as possible. Bonus points if it’s affordable. The drugstore has plenty of foundations that do the trick just as well as some high-end foundations. If you’re unsure where to start, we’ve done the research for you!

Dare we say if the price wasn’t even an aspect, you may even prefer a foundation from this list as opposed to shopping high-end anyway…

These drugstore foundations are general crowd-pleasers and are a great place to start if you’re looking for a good foundation at a fair price point. 

Revlon Illuminance Skin-Caring Liquid Foundation

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If you’re looking for a foundation that also provides a healthy dose of skincare, look no further. Revlon released its Illuminance Skin-Caring Liquid Foundation infused with 5% Squalane and Hyaluronic acid (hydrating and plumping the skin). The foundation applies beautifully, leaving a natural light-to-medium coverage skin-like finish and comes in 28 shades to choose from. Hot tip: If you’re in between shades, mix a couple together!

L’Oreal Paris True Match Nude Hyaluronic Tinted Serum

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Although it may be labelled as a tinted serum, it covers like a foundation! L’Oreal’s True Match Hyaluronic Tinted Serum provides a luminous finish that looks just like skin. So, if you get your perfect match, no one should even be able to detect that you’re even wearing makeup! Its 1% Hyaluronic acid works to hydrate and smooth the skin – who doesn’t love a little skin care in their makeup?

Wet N’ Wild Photo Focus Foundation Dewy

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This weightless foundation provides a skin-like finish and buildable medium to full coverage. It’s a no-fuss, well-performing foundation retailing for under $7! If you’re on the normal to dry skin side, we think you’ll love the Dewy finish, but if your skin runs more oily, its Matte finish just might be perfect for you!

Milani Conceal + Perfect 2-In-1 Foundation

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If you’re looking for a full-coverage foundation, Milani has you covered with its Conceal + Perfect 2-in1 Foundation! This foundation has a thick, creamy finish, yet it doesn’t appear cakey. As said in its name, you can even skip the concealer with this one!

L’Oreal True Match Super Blendable Foundation

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L’Oreal’s True Match Super Blendable Foundation is a drugstore classic. People love it for its easy application, buildable coverage, natural finish, and skincare properties! And let’s not forget the drugstore price tag. Some even favour it over high-end options!

Maybelline New York – Fit Me Matte & Poreless Foundation

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An oldie but a goodie. Maybelline’s Fit Me Matte & Poreless Foundation has been a tried and true drugstore foundation favourite. Even as new foundations continue to pop up with new and advanced formulas, this one remains to stay a strong crowd favourite. It’s great for those with oily skin, leaving a matte and flawless finish – instantly blurring pores and hiding blemishes, all while looking seamless.

e.l.f. Flawless Lightweight Satin Foundation

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Is it just us, or has e.l.f. Cosmetics been absolutely popping off lately?! From its Halo Glow Liquid Filter to its Flawless Lightweight Satin Foundation, we can’t get enough! This lightweight foundation includes Glycerin, which helps hydrate the skin, providing a natural satin (semi-matte) finish without being drying. It’s available in 40 shades and provides medium to full coverage, leaving your skin looking flawless, as stated in the name.

CoverGirl Clean Fresh Skin Milk Foundation

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Wave goodbye to your late middle school/early high school flashbacks of a CoverGirl foundation that shall not be named and hello to its Clean Fresh Skin Milk Foundation! It’s a light-coverage, hydrating foundation that leaves a super natural and dewy finish on the skin – and it’s super affordable. We only wish the shade range was better.

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Fall 2023 Fashion Trends To Have On Your Radar

It’s that time of year again! As the air gets cooler, the makeup gets darker. Fall makeup is always just a little more dramatic and experimental than makeup typically worn throughout the warmer seasons. Maybe it’s because it won’t melt and crease as it does on those hot and humid summer days! We’ve noticed this year’s fall makeup trends are leaning towards ‘90 grudge and more editorial vibes, and we’re so here for it! Winged eyeliner, smokey eyes, glitter, and various hues of brown are all among the makeup styles we’ve been seeing a lot of as we enter into fall. 

Smokey Eyes

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This is a trend that is giving life to all those who love the ’90s grunge aesthetic. The messy smokey eye is back! The key to achieving this look to perfection is ironically trying not to be too precise. It’s okay to be a little messy! Also, don’t neglect the lower lash line, and blend, blend, blend. 

Heavy Blush

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Having flushed cheeks was a makeup style sported throughout summer and will continue into fall with just a bit of a twist. People are replacing their pale pinks with something a little deeper to match the season. We’ve been seeing orange hues, terracotta blushes, and shades of burgundy on the cheeks. Think fall leaves in blush form. 

Inner Corner Eyeliner

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We all love a sharp-winged eyeliner, but we’ve been seeing it taken to the next level by dragging that liner into the inner corner. It gives the eyes a fox-like appearance that instantly makes anyone look extra fierce. 

Featherly Lashes 

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Drawing a little bit of inspiration from the controversial “spider lashes” is the more subtle feather-like appearance! It’s achieved by using a lengthening mascara without too much-added volume, applied to both the top and bottom lash line. It looks so whimsical!

Brown

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We love the softness that a makeup look with brown hues gives! With a focus primarily on the eyes, adding various hues of brown shadow and even a brown liner to add some drama without being too harsh. Finish the look with some bronzer, brown-toned blush, and a brown-nude lipstick/gloss and you’re set!

Fun Liner

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Liner of any colour placed basically anywhere but the lash line is a makeup trend with an editorial touch that we’ve been seeing everywhere! The trend may require a bit more practice, but is so worth it once you get it right. 

Glitter

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Who doesn’t love a little extra glam from time to time? Whether you’re going to a special event or to the grocery store, we think it’s totally socially acceptable to rock some glitter on the eyelids. Simply dip your finger in some glitter shadow and swipe it over the eyelids without much thought. The less intentional, the better with this trend!

Bleached Brows

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This trend may be taking it a step further than makeup goes, but still worth an honourable mention. Bleached brows! You either love them or hate them, regardless, they’re definitely trending. If you try this trend and don’t end up loving it, simply dye them back or colour them in and wait for them to grow out. Sometimes the fun in makeup and beauty is the experimentation! 

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With winter upon us, it’s only natural that our complexions look lacklustre. With high winds attacking our face on the regular, we need to prep and arm our pores with the best possible ingredients.

These 5 good-for-you products will ensure your skin is as radiant as you are. Get glowing, begin banishing and seriously brighten up with these necessary beauty guys.

Sunday Riley Auto Correct Brightening and Depuffing Eye Contour Cream, $85


This eye cream will deliver a newly lifted and depuffed lease on life. Packed with caffeine and Brazilian ginseng root, the look of your pesky dark circles will disappear with regular and continued use. Additionally, any signs of crow’s feet and fine lines will get a lifted look with the concentrated horse chestnut hiding inside. It’s time to reveal brighter eyes with this antioxidant-rich Auto Correct cream.

Caudalie Premier Cru Serum, $179

This decadent product will reduce visible signs of ageing, all the while brightening, smoothing and firming your skin. The serum boasts the ability to act as a time machine for your complexion, ensuring a rapid turnover of skin cells with resveratrol, viniferine and grape seed polyphenols. Prepare for smoother, more youthful skin with this Premier powerhouse.

Omorovicza Midnight Radiance Mask, $155

This overnight miracle mask is packed with salicylic acid to help brighten any tired complexion. Simply smear before you call it a night, and wake up to a more radiant you – with continued and regular use. This beauty product also happens to be infused with active ingredients that will easily and effectively melt into your skin, supporting cell renewal and fighting signs of hyperpigmentation, you’re welcome.

Farsáli Rose Gold Elixir, $44

This pure 24K gold elixir will ensure your skin looks naturally glowing and radiant before you can count to three. Give this gold-infused daily moisturizer a whirl with its vitamin-rich, antioxidant-heavy formulation. The powerful ingredients inside will address your major skin concerns all the while visibly brightening with vitamin C, vitamin A and potent acids.

Ole Henriksen Banana Bright Eye Crème, $48

This vitamin-C rich cream will help brighten the delicate skin around your eyes in no time. This particular product was inspired a Kardashian favourite, banana powder. The healthy ingredients inside will support the natural collagen in your skin, all the while visibly firming and hydrating – even in the depths of winter. It’s time to illuminate the eye area, reverse hyperpigmentation and crow’s-feet in no time.

Do you know any other brightening beauty buys? Share with us in the comments!

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