Reformation has just launched its latest collection, this time with “it” girl Camille Rowe!
As of October 23rd, you can officially shop Reformation’s new 18-piece collection, inspired by “late nights and later mornings,” in collaboration with Camille Rowe.
The collection acts as a capsule wardrobe of sustainable fall and winter essentials perfect for day-to-night or night-to-day, in true French-girl fashion.
Camille Rowe is a French model, actress, and, of course, an absolute style icon – especially in the Fresh/Parisian fashion scene.
“We don’t know what “it” is, but we do know that she’s got it. And starting right now, so do you.” – Reformation
Within the Reformation X Camille Rowe collection, you can find everything from party dresses to jeans, all made sustainably. Prices range from $68-538 – there’s something for every ‘it’ girl!
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Eco-friendly brand from the US, Reformation, will be entering Canada through opening direct-to-consumer stores. According to Retail-Insider, Reformation is looking to open standalone stores. This cutting-edge retailer will no doubt impress Canadians with its in-store technology, as well as their sustainability focus.
The brand has become popular amongst celebrities such as Rihanna, Taylor Swift, and model Karlie Kloss. “The company says that its goal is to create designs that are sexy, edgy and feminine, utilizing sustainable methods and materials.” The clothing is very much vintage-inspired with more of a ‘hippie’ flair. Dresses on the US website usually range from around $128 to $218. Brand new designs are released regularly with about 60% of the manufacturing done in its LA factory.
“The majority of Reformation’s woven fabric is made of viscose, a man-made fibre made from renewable plant material. Furthermore, nearly 15% of Reformation’s products are made out of “deadstock” fabrics — the company buys old, leftover, and over-ordered fabric from other designers and fabric warehouses. As well, between 2% and 5% of Reformation’s products are made from vintage clothing, which is purchased from wholesalers in the United States.”
Reformation’s dressing rooms also feature phone chargers, speakers (customers can choose their own music!), and buttons that allow shoppers to change the lighting to their preferred ‘colour temperature’ — settings include ‘basic’, ‘cool’, ‘golden’ and ‘sexy-time’. Such innovations are currently uncommon in Canadian stores at this time.
Featured Image: Instagram/@reformation
Source: Retail-Insider.com
Are you excited for Reformation to come to Canada? Let us know in the comments.
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