Popular coat brand, Nobis, has launched a new online resale platform to extend the life of its products! Retail Insider reports. The platform goes by the name NEXT by Nobis.
The resale platform allows customers to directly sell their Nobis products in a safe, trusted environment.
Nobis was founded in 2007 and opened its first flagship location right here in Toronto on Queen Street West. Now, the brand’s performance textiles and technological innovations for outerwear, footwear, and accessories have a presence in over 40 countries!
Shopping through the new online resale platform, NEXT by Nobis allows shoppers the reassurance that the product they’re buying is genuine. Each newer Nobis product has a QR code authenticator built in, that they must register in order to authenticate the product.
It works similarly to other resale platforms in the way that if someone wants to purchase a product, it is the current owner’s responsibility to ship it to that person. It’s a consumer-to-consumer market.
To ensure customers are aware of the current quality of the item they are purchasing within the new resale platform, the poster must provide proof of the quality of the item they are listing, by sending photos and answering questions. They can scale their product from new with tags, to well-worn.
Once a consumer has sold their item, they have a choice between receiving 70% of the profit, or 100% in the form of a Nobis gift card.
“At Nobis we believe that living sustainability starts with the choices you make every day. From recycling, to choosing plastic-free packaging, to shopping with brands that focus on sustainable manufacturing. We’re excited to take it one step further and keep high-quality products out of the landfill and into a new home.” Nobis states on their website.
This is a step in the right direction for a more sustainable future for Nobis, allowing customers to shop new lines without having to waste their past purchases.
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Over the past few years, shoppers have made a major shift towards sustainability when it comes to their clothing choices.
Gone is the stigma around shopping secondhand — consignment and thrift stores are having a serious moment right now. And it’s all impart to the growing awareness of the environmental cost of fast fashion.
Now one of the biggest clothing retailers in the world is looking to join the secondhand movement and help lead change.
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In an interview with Reuters, H&M’s head of sustainability Anne Geddes said the company is looking to tackle consumers’ growing concerns about fast fashion’s impact on the environment.
H&M will be launching a pilot for online sales of secondhand apparel on its & Other Stories brand website in Sweden. And if all goes to plan, the company plans to extend the concept to other markets and brands in the following years.
“It comes back to the whole circular vision … it just makes great sense to look into this business,” Geddes told Reuters. “We see this as a growing part of the industry, with great opportunities both for consumers and not least for the environmental impact, and how we can drastically reduce that by extending the life of the products.”
According to a study done by online thrift store ThredUp, the secondhand market is expected to double to $51 billion within 5 years.
While the fast fashion industry hasn’t slowed down, the dangers of the sector are hard for shoppers to ignore.
Not only does fast fashion have a huge impact on the environment — the industry is one of the biggest consumers of water globally and BBC documentary Fashion’s Dirty Secrets described the industry as one of the world’s most polluting — but there are also issues with who the clothing is made by and where the designs are coming from.
H&M is working towards a more sustainable future.
In recent years, the Swedish brand has made an effort to reduce its ecological footprint. In just one year, H&M was able to increase its use of recycled and sustainably sourced materials to over half of its products — a 35% increase from the year prior. By 2030, H&M plans to only used recycled or sustainably sourced materials.
Additionally, H&M encourages shoppers to recycle their clothing by incentivizing them in-store. For every donation of clothing made to an H&M store, shoppers receive a voucher to shop.
And if all goes well, we may just see a secondhand store from H&M open on our side of the world.
Featured image: Instagram/@hm
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