Tommy Hilfiger Launches New Global Campaign

Tommy has just announced some exciting news! The brand has just launched their new global campaign…

Tommy has just announced some exciting news! The brand has just launched their new global campaign featuring The Hilfigers– the beloved all-American family at the heart of Tommy’s marketing strategy. Now in it’s sixth season, The Hilfigers are shown cruising the waves in a way only a super preppy family could- on a yacht !

The campaign is titled le vöyãge seafãr-iüs and is centred around  brand’s first digital webisode The video is set to music by Estelle and Janelle Monáe and features “The Hilfigers”. Here is a link to the video: link.

Also,  fans who tweet @TommyHilfiger answering the question, “What’s your thing for 2013?” with the hashtag #doyourthing, will receive a code for a free download of Estelle’s featured track, “Do My Thing.”

Source: Rockit-PR