TOMS, the original One for One Company has announced a partnership with National Geographic and the launching of the Big Cats Collection. The special collection is available starting today in Canada through TOMS.ca
“When I learned that wild lions are at risk of being extinct, it inspired me to start the TOMS Animal Initiative,” said Heather Mycoskie, TOMS Chief Animal Lover. “Big cats in the wild are disappearing at an alarming rate, and this collection draws attention to the critical need to protect these majestic creatures for generations to come.”
Through the TOMS Animal Initiative, TOMS has partnered with nonprofit animal conservation organizations to spread the awareness and raise money for animal protection on a global scale. This year, TOMS has partnered with National Geographic to help with its efforts to protect big cats.
Big cats in the wild are disappearing and since 2009, National Geographic’s Big Cats Initiative has worked to reverse this decline through on-the-ground conservation and educational projects in Africa, Asia, and North and South America.
The TOMS and National Geographic Big Cats Collection features a special edition line of footwear for women, men and kids, sunglasses for men and women and a unisex backpack inspired by National Geographic’s Big Cats Initiative. Ranging in price from $38 to $169 CAD, each item in the collection features design elements representative of a big cat, as well as iconic photography from National Geographic’s image library.
The collection features the women’s Nat Geo Jaguar Classics ($70), the men’s Nat Geo Lion Paseos ($75), the youth and tiny Nat Geo Jaguar Classics ($48, $38), the youth and tiny Nat Geo Lion Classics ($48, $38), the Noah Sunglasses ($169), the Sandela 201 Sunglasses ($169), as well as the Savanna backpack ($98).
Learn more and find out how to get involved at CauseAnUproar.org/TOMS.