TWG Tea Launches North American Retail Expansion
Singapore-based TWG Tea has established its first North American retail presence in Vancouver. The 3,000 square foot hybrid retail space and tea salon is located in the city’s ‘luxury zone’ at 1070 West Georgia Street, in a location formerly occupied by the Urban Tea Merchant. According to TWG co-founder and Director of Corporate Communications, Maranda Barnes, more Canadian TWG locations are expected to follow as the brand establishes itself in North America.
TWG Tea was founded in Singapore in 2008, as a division of The Wellness Group (hence the ‘TWG’ name), and now operates 57 locations globally, mostly in Asia. The brand is expanding internationally into new markets such as Europe, the Middle East and Oceania, and has set its sights on North America. TWG offers more than 800 varieties of tea and single-origin harvests, at a variety of price points. While some varieties are affordably priced, some rare teas are priced into the thousands for as little as 50-100 grams.