This video is a great piece of marketing coming out of the Sears camp. Canadian comedian Mike Myers appears in Sears Canada’s latest ad with Peter Myers – Mike’s actual brother who’s been a Sears employee for 32 years.
In an inward looking conversation about Sears in the ad, things get pretty real. I don’t think we’ve ever seen an ad where the ad actually talks about the company going under. The commercial will get it’s share fair of haters, but we think it’s pretty cute! We’re just not sure of Sears’ new slogan “My Brother Works There”. However it might just work, because up until this commercial no one was bragging about working at Sears.