Boho-chic is back, and it got a makeover! Mary-Kate and Ashley Olsen have entered the chat. Back in the early 2000s, the boho-chic fashion aesthetic was huge. Popularly being worn by it-girls such as the Olsen twins, Nicole Richie, and even Gossip Girl’s Serena Van Der Woodsen. You may remember the boho fashion with a hippie-like, maximal approach, and although some core traits are being carried forward into today’s version of the trend, there’s an overall more refined feel to the new boho-chic.
The resurgence of the trend was made extra concrete with the virality of Chloé’s latest runway show (Chemena Kamili’s debut collection for the brand). She said it best to Vogue when asked about the return of boho-chic: “I think there’s this longing for undone-ness and freedom and softness and movement…” The designs in the show featured flowy silhouettes, shirred necklines, statement accessories, large sunglasses, and an overall bohemian vibe that felt fresh and nostalgic at the same time. Boho-chic doesn’t stop at Chloé, though; there are plenty of places to shop the new-and-improved trend.
Here’s where you can Shop the boho-chic trend:
Free People
Free People never gave up on boho. You can always find flowy dresses, maxi skirts, fringe, frill-adorned everything, and essentially all things boho while shopping the Free People catalog. The shop itself was founded in the 1970s, then rebranded to Urban Outfitters, and later became its own separate identity again. Free People aims to provide femininity, courage, and spirit in clothing—which is really what boho is all about!
Urban Outfitters
Urban Outfitters was essentially founded by Free People and remains a part of the URBN group of brands. So it’s no surprise that it also has an extensive inventory of boho-chic finds. While shopping at UO, you’ll find a mix of in-house and branded apparel, accessories, and shoes. While bohemian isn’t what it’s exclusively known for, you’ll find no shortage of options!
Anthropologie
Guess what? Anthropologie is also part of the same brand group (URBN) as Free People and Urban Outfitters! Although the brands all have their own identities, the aesthetic similarities are definitely there. Anthropologie carries a wide range of high-quality brands as well as its own label, curated to perfection, with a heavy theme of boho-chic.
Zara
You can always trust Zara to come out with whatever fashion is trending at the moment, boho-chic included. From slouchy trousers to flip-flops to ruched dresses and skirts, you can surely create a number of chic boho outfits with Zara’s selection.
American Eagle
If you’re on the hunt for boho-chic wardrobe staples, don’t overlook American Eagle! The brand has always had a festival fashion vibe, and it doesn’t seem to be going anywhere anytime soon. Be festival-ready any day of the week with American Eagle’s wide selection of boho-esque items.
Reformation
Indulge in the boho-chic trend sustainably at Reformation! Its pieces that lean more boho remain classic enough to wear long after the trend may or may not faze out. Shop items like its Valetta Two Piece, Simmie Linen Top, and Sariah Dress to get the boho-chic vibe, with emphasis on the chic.
For Love & Lemons
If you love the boho trend for its feminine frills, layers, textures, and prints, you’ll love For Love & Lemon! The brand is known for its ultra-feminine pieces, a portion of which can fall into the boho-chic category.
Faithfull The Brand
Founded in Indonesia in 2014, Faithfull the Brand has collaborated with Bali’s best artisans to create its hand-made garments since day one and has continued to work closely with its local community ever since. Faithfull is known for its vintage-inspired prints, flattering feminine shapes, and unique designs that evoke a sense of summer and travel—AKA, a boho-lover’s dream.
Cleobella
Cleobella is a sustainable fashion brand that celebrates traditional craftsmanship with its pieces handmade all over the world. Every piece at Cleobella is a literal work of art, with boho-chic characteristics like frills, tassels, patterns, eyelet details, and so much more woven into every design.
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