The famous Belgian chocolate company, Godiva has made the difficult decision to close its shops across North America. Unfortunately, this means that 128 locations, 11 of which are in Canada, will shutter by the end of March this year.
This may in fact come as a surprise to some, as about two years ago, the chocolate company opened its first cafe and then announced plans to open 2,000 more across the globe by 2025. Clearly, the unprecedented times we are living in have altered the brand’s expansion plans in the worst way possible.
Both Godiva cafes and retail boutiques will be included in the closures.
The Chief Executive Officer at Godiva, Nurtac Afridi, said in a press release, “Our brick-and-mortar locations in North America have had a clear purpose since we first opened our doors in this market — to provide an in-person experience for consumers to enjoy the world’s most exquisite chocolates.”
However, since Godiva can no longer serve customers in-person because of pandemic restrictions, the company concluded that it must close.
Although Godiva is closing stores in North America, we can still enjoy its delicious sweets. Fortunately, the brand’s products will still be sold on shelves at retail outlets and available for online shopping.
Godiva will continue its retail operations in Europe, Middle East, and China.
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