Indigo Is Opening A Brand New Concept In Toronto At The Well

Indigo Is Opening A Brand New Concept In Toronto At The Well

Indigo is opening a brand new location in Toronto, and this time, there’s an innovative twist!

The company announced that it will be opening a new urban concept store at The Well in the King West neighbourhood in Toronto this fall! 

The 16,000-square-foot store will be centred on an edited selection of Indigo’s books, with a new heightened focus on lifestyle products and in-store experiences. Such as a vinyl record shop featuring a jukebox and books, a gourmet coffee truck with pastries, snacks, beer, and wine, a plant shop, and more! It sounds like somewhere we want to be!

The new Indigo location will be the perfect meeting spot for book clubs, events, and other social gatherings. 

“We know our customers love the current Indigo stores, but we also know the world is changing and people are craving more meaningful experiences that get them closer to their passions,” says Peter Ruis, CEO, of Indigo in a press release

“We are thrilled to offer our customers an elevated experience that is much more than a shop. This will be a destination and social meeting place, celebrating the best of what Indigo does; Books, Music, Fashion and Culture – it will be a total lifestyle emporium.”.

We can’t wait to visit Indigo’s new and innovative concept store once it opens this fall!

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