Colin Kaepernick Helped Boost Nike’s Online Sales by 31% In the Face of #Boycottnike
Although angry protestors began to run their Nike products in acts of defiance. Nike is simply chugging along. Reports have surfaced that Nike raked in $43 Million USD worth in media exposure for their recent ad featuring controversial figure Colin Kaepernick.
It is now being reported that the benefits of working with Kaepernick keep on continuing as the sportswear giant announced that their online sales also grew by 31%.
According to a report from Edison Trends, Nike’s sales grew 31% from the September 2nd to September 5th, 2018. The data does not include brick and mortar retail sales.
While online sales have increased it should be noted that Nike’s stock fell more than 3%.
Image Source: Youtube