Sustainability will be one of the most important issues for fashion brands in the upcoming years. Brands that have already begun their transition into more sustainable manufacturing will be poised to win the hearts and minds of consumers as shoppers become more concerned with how their purchases affect the environment.
The North Face is taking a strong step towards creating a more sustainable future. The company has recently announced that it will partner with The Renewal Project to create a collection of upcycled clothing. The new collection is set to be called The North Face Renewed and will be created using defective or returned garments. The items will be repaired to a nearly new state and then sold at a discount. It’s such a simple but effective idea for both the brand and consumers. North Face gets to take previously discarded clothing and resell it to make a higher profit, and customers get a sense of satisfaction that they are taking part in a renewable clothing economy and they get a discount to boot. The collection won’t be just jackets it will include affordably-priced pants, shirts and all will be restored to a nearly new state.
If this sounds like something you might be interested in check out the recycled good on The North Face Renewed’s website.