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A Mega-Popular Shopping App Is Finally Launching In Canada

May 28, 2019

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If you’re like me and have a hard time parting with your clothes, then you’re going to be happy about this news.

Online marketplace, Poshmark, is launching in Canada tomorrow on May 29!

If you aren’t familiar with the online-only marketplace, it’s similar to eBay, in the sense that you can buy and sell your own clothes.

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The company, which was founded in 2011, allows users to create an account and then either buy items from other users or try to sell unwanted items including clothes, handbags, shoes, jewellery and even make-up. Wild, right?

The reason why it is so important for websites like Poshmark to exist because in Canada alone, the average person throws out 81 pounds of textiles annually.

In North America, we see nearly 9.5 million tonnes of clothing sent to landfills every year. With sites like Poshmark and even the Bunz app, we’re able to help fashion-conscious Canadians make environmentally conscious choices.

So how exactly does it work? Good question! You log in to the platform list your new or lightly used clothing, with a photo from your phone. For each listing, Poshmark takes a commission, which varies on the price point of the item. Once sold, Poshmark sends the seller a postage paid shipping label.

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The other cool thing about Poshmark is that you can build up a social network around yourself of like-minded fashion individuals who have incredible taste in clothes.

It’s been noted that people on the US site follow each other and share listings they find interesting that they think their own followers will want to see, almost as if its a micro-blogging site like Tumblr.

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According to a news release announcing its launch into Canada, Poshmark has raised $160M US in funding, with the likes of Rachel Zoe and Ashton Kutcher as investors.

Also, it was announced recently that Serena Williams would be joining Poshmark’s board of directors, as the company continues to expand its options and scale the business. In an interview with CNBC, CEO Manish Chandra explained that the business was focused on scaling which included launching the business in Canada and introducing new product categories in the future like home and lifestyle items.