Sephora Is Launching A New “Clean” Beauty Line
One of our favourite beauty retailers has recently announced its decision to join in on the “clean beauty” trend.
You’ll be able to get your hands on a range of Sephora products, including skincare, haircare, cosmetics and fragrances, all labelled as “natural.” The line will hit the shelves starting June 1.
“Not only does it allow Sephora to reach a more niche audience, but it also comes at a time when customers are more interested in social issues like product sourcing and sustainability,” reports Retail Dive.
The retailer promises that all products included in the “Clean at Sephora” line will be free of sulfates SLS and SLES, parabens, formaldehyde and more.
You will be able to shop over 50 natural brands that will have a “clean label” on the packaging.
Are you excited to try out the new natural line at Sephora? Let us know in the comments.
Featured image: Instagram/ @sephora
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