Makeup has come a long way over the years. The reputation that makeup is bad for your skin is changing as products advance with new, innovative technology. More brands are infusing skin-loving ingredients into their products in order to provide the cosmetic function of makeup while also serving the benefits of skincare. A makeup-skincare hybrid, if you will. Essentially, it’s makeup products that include ingredients traditionally found in skincare products, like hyaluronic acid, SPF, and various antioxidants. Whether you’re on the hunt for a concealer that will simultaneously cover and treat blemishes, or a lipstick that doubles as a hydrating serum – we’ve rounded up 8 makeup products that double as skincare.
Shop these makeup-skincare hybrids:
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When shopping for essentials at the drugstore, it’s practically mandatory to pick up a treat for yourself, too. And we’re not talking chocolate bars here. The beauty section is our version of Candyland, and there’s no shortage of products to indulge in.
There is so much newness hitting the beauty shelves at Shoppers Drug Mart right now, and it’s all oh-so-tempting to try. From affordable to high-end, you can shop a huge variety of beauty brands all under the same roof that you get your medicine cabinet supplies. Plus, from now until October 4th, the Shoppers Beauty+ Event is on, where you can shop more than 2,800 beauty products and earn loads of PC Optimum points on select beauty offers.
If you’re looking to upgrade your beauty stash with some new products, there’s no better time than now! Keep reading to discover some of the new makeup, skincare, and fragrance items you can shop right from your local drugstore.
Check out what’s new in beauty at the drugstore:
All products featured in this article were independently selected by our team. By shopping through our links, we may earn a small commission at no additional cost to you.
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Another month has come and gone, meaning the team here at SD has had time to discover a month’s worth of new fashion and beauty favourites. As self-proclaimed shopping professionals, when an item becomes a favourite, we consider it kind of a big deal. And lucky for you – we don’t believe in gatekeeping. If you’re in the mood to do some shopping, check out our August obsessions!
Scroll to shop our fashion & beauty faves
Fashion:
Beauty:
All products featured in this article were independently selected by our team. By shopping through our links, we may earn a small commission at no additional cost to you.
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A well-rounded beauty stash probably has a mixture of all kinds of products – ranging in price. There are some products that the drugstore has absolutely nailed, removing the need to invest in particular items if you don’t want to. On the other hand, there are also some high-end beauty products that just can’t be beat, whether it be for their formula or luxe appeal, making them worth the splurge. The key is knowing which beauty products to save on and which ones to splurge on in order to curate your beauty collection to perfection.
According to popular belief, these high-end beauty products are totally splurge-worthy!
All products featured in this article were independently selected by our team. By shopping through our links, we may earn a small commission at no additional cost to you.
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If you’ve ever been faced with the struggle of wanting to go swimming but also not wanting to sacrifice your glam, you’re not alone. Let’s face it, sometimes you just don’t want to go bare-faced to the pool or beach for one reason or another. We aren’t here to judge, we’re here to help! With some great pool-proof makeup products, you’ll no longer have to be ever-so-careful not to get splashed or, dare we say it – dip your head underwater.
Here are our favourite pool-proof makeup products to shop!
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When it comes to affordable makeup, e.l.f. Cosmetics is one of the top brands on the market. It’s always releasing new products and formulas while keeping the cost down—which is hard to come by these days! The brand is also known to provide shameless dupes for coveted high-end makeup products, at a fraction of the price. Most recently, e.l.f. released new bronzing drops, a setting spray, and its first foundation in 7 years! With e.l.f. Cosmetics constantly being the talk of the town (TikTok) as of late, we wanted to put the beauty brand to the test. After wearing a full-face of e.l.f. makeup products all day, the verdicts are in.
Here’s what we think of these e.l.f. Cosmetics makeup products!
All products featured in this article were independently selected by our team. By shopping through our links, we may earn a small commission at no additional cost to you.
@styledemocracy Us 🤝 affordable makeup. #elf #elfcosmetics #elfmakeup #elffoundation #makeuproutine #affordablemakeup ♬ origineel geluid – r & m <3 ⸆⸉
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When shopping for makeup products, you probably don’t want them to include harmful chemicals. You are putting these products directly onto your face, after all! The best way to ensure you aren’t putting something harsh on your skin without knowing is to shop exclusively for “clean” makeup and beauty products – meaning the products don’t include any chemicals or harmful ingredients. Luckily, more and more clean beauty brands and products are popping up on the market, so finding clean makeup isn’t as difficult as it once was.
Clean up your makeup routine with these products
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Even though having an inclusive shade range should be the absolute bare minimum for makeup brands that sell foundation, unfortunately, it isn’t always the case. That being said, there are tons of foundation lines to shop that are doing it right with a wide selection of shades for every skin tone! From drugstore to high-end, we’ve rounded up some of the best inclusive liquid foundation lines for you to shop for your next foundation!
Here are the best inclusive foundations to shop!
All products featured in this article were independently selected by our team. By shopping through our links, we may earn a small commission at no additional cost to you.
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We can’t be the only ones who’ve noticed the current lip oil craze going on. Seemingly, every makeup brand under the sun has come out with its own version. As much as there’s nothing wrong with having an extensive collection of lip products, one makeup bag can only fit so many! If you’re on the hunt for a great lip oil to add to your stash but are overwhelmed with all the choices, we’ve narrowed it down to 7 to choose from!
These are the best lip oils to shop.
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For a long time, the beauty industry was lacking in options for BIPOC consumers, and although it still has a long way to go, there is now a variety of amazing black-owned beauty brands on the market that are leading by example and raising the bar for what is acceptable in terms of beauty inclusivity. Some of these brands cater specifically to the BIPOC community, providing products that were previously non-existent or non-accessible, and others are beauty brands offering a wide variety of products for all skin/hair types. All began with thoughtful origin stories.
Here are 12 black-owned beauty brands to have on your radar
Fenty Beauty by Rihanna
One of the most notable black-owned beauty brands is none other than Fenty Beauty by Rihanna. Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. The brand is known for its wide selection of makeup and extensive shade range.
KNC Beauty
KNC Beauty, named after its founder Kristen Noel Crawley, was inspired when she saw a wall of lip masks while in Tokyo! She then realized that there were no natural lip masks on the market, so KNC Beauty was born. Kristen created the first all-natural, collagen-infused lip mask, which has since blown up on social media. The brand now also offers eye and face masks, too!
Mented Cosmetics
All too often you hear people refer to “nude” describing a light beige colour. But the reality is, “nude” can be a whole range of different colours and pigments. Enter Mented Cosmetics, co-founded by KJ Miller and Amanda E. Johnson. The duo created Mented with the mission to make beauty truly inclusive. The brand’s first product was a nude lipstick that was pigmented for their own skin tones – which the market previously lacked. Since then, Mented (short for pigmented), has grown to offer all kinds of different makeup products!
Beauty Bakerie
Beauty Bakerie was founded by Cashmere Nicole in 2011 with the mission to “be sweet and sweeten the lives of others.” As implied in the name, if you aren’t yet familiar with Beauty Bakerie’s products, a heavy theme of baking is instilled. Cashmere Nicole’s passion for high-quality and healthy ingredients was driven by a battle with Breast Cancer. Now the cruelty-free, all-inclusive cosmetic brand is sold in over 1000 locations! You can read more about Beauty Bakeries’ impressive initiatives here.
Ami Colé
Ami Colé, named after its founder Diarrha N’Diaye-Mbaye’s mother, is a beauty brand offering essentials for melanin-rich skin! On its website it states “Beauty created for us. By us. Because before, there was nothing out there that really saw us.” Some of the brand’s best-selling products include its Skin-Enhancing Tint, Lip Treatment Oil, and Skin-Enhancing Concealer.
Briogeo
Nancy Twine, the founder and CEO of Briogeo, previously worked in finance but decided to pivot after the loss of her mom lead her on a soul-searching journey. She found herself reconnected with past memories including those of creating custom beauty treatments using natural ingredients, alongside her mom in the kitchen. This ultimately inspired Nancy to make a larger impact in the natural beauty world with Briogeo, a haircare brand catering to all hair types. Briogeo has since created quite the name for itself and has a massive cult following!
BREAD Beauty Supply
The founder of BREAD, Maeva, traces the brand back to when she was a child spending a lot of time in her mother’s braiding salon. She says the braiding tutorials, storytelling, familiar faces and close-knit community of women with curly, coiled, and textured hair was her Mum’s own version of BREAD. Now, the brand offers the essentials and must-haves – just like bread, except for hair.
Bevel
Tristan Walker created Bevel with the vision to enhance the grooming experience for people of colour, creating products that specifically cater to curly hair. He grew frustrated with the grooming products on the market leaving razor bumps and irritation, and the idea of Bevel was born. The brand now carries everything from razors to body wash!
Pat McGrath Labs
Pat McGrath Labs was founded by none other than makeup artist Pat McGrath herself! While setting major global beauty trends within the fashion and beauty industry, Pat McGrath has been formulating and perfecting her must-have collection of high-performance cosmetics since 2015. She was even dubbed “..the most influential makeup artist in the world” by Vogue! The brand is known for its high-quality, innovative formulas, trusted by designer fashion houses and celebrities alike.
Keys Soulcare
Did you know that aside from making waves in the music industry, Alicia Keys also has a lifestyle beauty brand? Keys Soulcare is all about simultaneously nourishing the skin as well as the soul. “Honouring the connection between skin
and soul, every offering is infused with intention — from symbolic icons and affirming mantras to recommended
rituals — to transform the time we spend caring for our skin into a moment of personal ceremony.” While shopping the collection, you’ll find everything from face oils to candles!
Blair&Jack
Founded by Dr. Bimpe Ayeni, a board-certified Plastic Surgeon and her husband, Ade Ajayi, Blair&Jack is a Canadian, physician-backed skincare brand created specifically for men’s skin. Its simple product line creates a straightforward yet effective routine, keeping skin healthy and hydrated. Every product is uniquely formulated and perfectly thought out to target various skin concerns like texture, oil and hyperpigmentation.
LYS Beauty
Conceptualized by Tisha Thompson, LYS Beauty provides clean, inclusive, skin-loving formulas that redefine the definition of beauty. Proudly the first Black-owned Sephora Clean Makeup brand, LYS Beauty aims to provide affordable makeup with a skincare-first approach! You’ll notice triangular packaging throughout its lines, meant to signify change, which is an important pillar for the brand.
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