Consumers have moved towards direct-to-consumer digital startups like Rihanna’s Savage x Fenty and Aerie, which focuses on the inclusiveness of varying sizes, ages and race. They want an authentic brand that represents the way most women look. Other companies are providing more options to other body types, including plus-sizing.
In addition, Victoria’s Secret has been hit by quality complaints with both its lingerie and its Pink apparel.

Instagram/@vspinktoronto
The issue appears to be losing loyal customers who say the quality doesn’t match with its price points, said Business Insider.
Lowering the prices might help them sell better but it would most likely hurt Victoria’s Secret’s profit margins in the future. Lots of major companies go through issues like this, but with the right changes made, it will likely continue to succeed.
We will have to wait and see what happens now, but for now, at least we have swimwear to look forward to!
Featured image: Instagram/@victoriassecret

