The largest sporting goods store in the world is set to launch in Canada. Retail-Insider is reporting that value-priced large-format French sporting goods retail chain Decathalon has set forth plans to open their first Canadian store.
Industry experts expect Decathlon will disrupt the Candian market in a big way. The Canadian sporting goods market is already extremely competitive with huge players like Sports Chek, Sporting Life, Altitude Sports, Canadian Tire and the list goes on and on.
Decathlon is expected to make waves in Canada due to their value proposition includes a massive inventory of high-quality private-label products that will supposedly be cheaper than most Canadian competitors.
If you’ve never head of Decathlon don’t feel left out. Decathlon employs more than 78,000 people globally and has sales in excess of $15 Billion a year. For a brand that is considered the biggest sporting goods retailer in the world, it has very little name recognition in Canada. Experts refer to Decathlon as being the “Aldi” of sports retailers. Aldi is a world-renowned German grocery chain known for its inexpensive private-label products and is rapidly setting up shop all around the globe.
Decathlon has announced that their first location will open on Saturday, April 21, at Mail Champlain in Brossard just outside of Montreal.
The Brossard store is expected to be 45,000 square feet and house more than 6,5000 products at the time of opening.