New York City-based fashion brand Theory is looking to open stores in Canada, after successfully wholesaling at major retailers nationally. Theory has partnered with leading brokerage Aurora Realty Consultants for its Canadian real estate search.
Theory was founded in New York City in 1997 by Andrew Rosen (who is currently Theory’s CEO) and fashion designer Elie Tahari. The fashion brand sells at the ‘contemporary’ price point, featuring modern clothing and accessories for both women and men. Theory is owned by Fast Retailing Co., Ltd. of Japan, which also owns popular Japanese fashion brand Uniqlo — which entered the Canadian market in the fall of 2016 with two stores in Toronto.
Theory has store locations in the United States, France, the UK, China, Hong Kong, Japan and South Korea. In the United States, the retailer operates 22 full-priced stores and 24 outlets. Theory also wholesales in upscale retailers globally. In Canada, Theory fashions can be found in retailers including selected Hudson’s Bay, Saks Fifth Avenue, Nordstrom and Holt Renfrew locations.