Toronto-based brand Ahiri just opened its first-ever flagship location right on Queen West in Toronto – and there’s a twist!
The label Ahiri launched its online store in 2022 and, more recently, began offering its fashion assortment on Amazon. Now, customers can also experience its contemporary womenswear staples in person at its unique retail space.
“This is a huge moment for Ahiri and our team couldn’t be more excited to offer a fresh retail experience. Ahiri is all about timeless designer fashion and now our customers can get a behind-the-scenes look at our creative process and give their own input. The relationship with our customers will become more intimate, as they will now be reflected in our upcoming collections in a deeper way,” says Michael Jafine, head of design, Ahiri.
Ahiri’s first store will house its design studio on the retail floor! This will allow customers to be part of the label’s design process and access what most labels keep behind the scenes, offering a deeper connection between Ahiri and its audience.
“Co-locating our retail, designer studio, office, and warehouse will save time, resources, and allow Ahiri to streamline its operations. Our customers can see what Michael is working on, give their feedback and be a meaningful part of Ahiri’s ecosystem. They will get a behind-the-scenes look at the design process, including mood boards, fabric swatches and other in-studio accoutrements,” says Sheetu Latif, CEO and co-founder, Ahiri.
We can’t wait to see what the future has in store for Ahiri!
Visit its new flagship (and studio) location at 797 Queen Street West.
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