Early July brought news that PUMA and JAY-Z were working on a special project to commemorate JAY-Z’s latest album 4:44. Hyepebast is reporting that a senior member of PUMA’s marketing team has revealed what the German brand and HOV have been working on. @sneakerboxclyde unveiled a look at a sneaker that takes cues from JAY-Z’s album artwork but that’s about it. Even the most reputable sneaker blogs haven’t been able to get concrete information on the release.
If you are interested, we are pretty certain that when the time comes, PUMA will be doing some huge promotions in honour of the sneaker.
The big homie over on IG ? #444 pic.twitter.com/vDYG6OGe0H
— Clyde (@sneakerboxClyde) July 27, 2017