According to Canadiangrocer.com Whole Foods is thinking of offering a 10% discount for subscribers to Amazon’s Prime program, which if you don’t know already offers Amazon shoppers unlimited two-day shipping and access to a bevvy of other services for $99 a month.
While the 10% discount isn’t official, Candian Grocer via CNBC states that marketing materials with the offer were seen in a whole foods store on Wednesday, and industry insiders point to this promotion as the real deal.
Amazon has already officially communicated their goal of offering special perks to Amazon Prime members at Whole Food stores. At the time of Amazon’s acquisition of Whole Foods, the mega-retailer promised lower prices on select products and stated that they would begin integrating its Prime Membership program into Whole Foods POS system allowing Prime members access to “special savings” and in-store benefits.
It’s currently unknown how many Amazon Prime members shop at Amazon, but for a 10% discount, it might just make shopping at Whole Foods more financially manageable for consumers.
Source: Canadian Grocer