How Celebrities React to H&M's Racist Ad

Following a recent incident involving H&M’s unfortunate hoodie with the slogan “coolest monkey in the jungle”, many celebrities, including The Weeknd, took to Twitter to express their outrage. And it seems like the protest took a serious spin.

As we reported earlier, the Swedish brand got in trouble after H&M spokesperson The Weeknd decided to cut ties with the brand after seeing the racist ad and posted his announcement on Twitter.

According to the retail giant, the advert was posted as part of the brand’s global online campaign supporting its “jungle” theme.

In response, H&M promptly twitted their apologies and removed the product from the online store, saying: “We’re deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we’ve not only removed the image from our channels, but also the garment from our offering.”

However, for many celebrities, designers and H&M customers this statement wasn’t enough and some of them decided to take a stance and bring awareness to the issue of racism via Twitter.

One person twitted: “This is racist and insensitive. This beautiful boy doesn’t even know what H&M is making out of him. A whole team shooting and no one saw what’s wrong with this.”

Rapper Sean Combs and NBA star LeBron James were among the people to speak up. Diddy posted an image of the same hoodie replacing the racist slogan with “Coolest king in the world” print.

https://twitter.com/Diddy/status/950474809653301258

https://www.instagram.com/p/BdudqQFAObC/?hl=en&taken-by=hm

Here’s what other celebrities twitted regarding the ad:

https://www.instagram.com/p/BdtS-hsBUNk/?taken-by=kingjames

https://www.instagram.com/p/BdtMVutHeEx/?taken-by=septumpapi

https://www.instagram.com/p/BdszawBnqmW/?taken-by=tarajosu