H&M is in hot water. The fast-fashion brand received a well-deserved spark of anger after releasing photos from an ill-conceived product shot on its UK site. The image in question features a black child in a hoodie with the slogan that says “coolest monkey in the jungle”.
H&M apologized quickly and removed the product from their website, but the damage was done. The incident provoked inquiries into how an oversight like this can even happen. Why didn’t anyone realize that this message was offensive until it ended up on the brand’s website? The photographer, the designers, the photo editors, merchandisers, creative directors, the modelling company and probably a bunch of legal personnel all missed the offensive message.
Ptchfork.com is reporting that the news of H&M mistake has been noticed by H&M spokesperson – The Weeknd and has caused the Canadian Grammy-Award-winning musician to sever ties with the mega-retailer. The Weeknd has cut ties with fashion giant H&M and tweeted the following:
woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore… pic.twitter.com/P3023iYzAb
— The Weeknd (@theweeknd) January 8, 2018
Featured image: Instagram/ @theweeknd