We all know the old saying you can’t judge a book by its cover, however it doesn’t mean we’ve never been tempted to buy beauty products based on their packaging alone (and if they work great too, that’s a bonus!) Whether it be a perfume bottle that can function as a vanity display piece or lipstick tube you’ll want to be seen taking out of your purse, we’ve put together a list of 8 new beauty products with packaging so cool you’ll want to Instagram them asap.
Dr. jart+ – Shake & Shot Rubber Masks
Korean brand Dr. Jart+ is known for making some of the best and weirdest-looking skincare products around, and its new Shake & Shot masks are no exception. Sold in bright slurpee-inspired cups with cute (and slightly terrifying) baby faces on the lids, this product packaging gets major cool points.
Buy it: Dr. Jart+ Shake & Shot Rubber Masks, $15.00, at Sephora
MOSCHINO – Gold Fresh Couture fragrance
Sure a cleaning spray bottle is nothing to run home about, but what about if it’s gold? In the third instalment of their Fresh line, Moschino’s Gold Fresh Couture fragrance is definitely more baller than the previous versions. If you want it just to have as a prop in the background of Insta pics, we don’t blame you.
Buy it: Moschino Gold Fresh Couture 50 mL Eau de Parfum Spray, $86.00, at Sephora.com
FENTY BEAUTY BY RIHANNA – Starlit Hyper-Glitz Lipstick
Imagine how cool you would look pulling this Fenty lipstick out of your bag during a night on the town? With a holographic, octagon-shaped tube, Rihanna definitely delivered with this baby. Oh and FYI it’s limited edition, so go click “add to bag” it before it’s gone!
Buy it: Fenty Beauty By Rihanna Starlit Hyper-Glitz Lipstick, $24.00, at Sephora
TOO FACED – Unicorn Highlighting Stick
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The Unicorn Horn Highlighting Stick is inspired by the magical horn of our favorite mystical animal ? This light-catching, creamy formula glides on for precision highlighting and a party-ready pearlescent gloss finish. Coming TOMORROW to toofaced.com #TFLifesaFestival #toofaced
Too Faced is a brand synonymous with awesome packaging, and let’s just say they did not disappoint with the Unicorn Highlighting Stick from their new “Life’s a Festival Collection”. Not only is the starry metallic tube super cute, but the stick itself has a whimsical spiral design meant to resemble that of a unicorn horn.
Buy it: Too Faced Unicorn Highlighting Stick, $39.00, at Sephora
MUGLER – Aura Mugler Eau de Parfum
Does this Mugler perfume bottle not remind you of an emerald version of the heart of the ocean from Titanic? Regardless of whether the actual fragrance smells good (it has great reviews), the eye-catching bottle begs to be displayed on your vanity 24/7.
Buy it: Mugler Aura Mugler Eau de Parfum, $85.00, at Sephora
Glossier – You Perfume Solid
Glossier’s first fragrance, Glossier You, is now available in a travel-friendly solid format which you’ll never have to worry about leaking in your handbag. Encased in a cute pink compact that has been “sculpted to perfectly fit the curve of your palm and thumb,” the packaging of this fragrance epitomizes the cool, minimalistic vibe Glossier is known for.
Buy it: Glossier You Perfume Solid, $29.00, at Glossier.com
TARTE – Foil Finger Paints Shadow Palette
Featuring turquoise beads and stones along the entire top of the lid, this aquatic-themed palette from Tarte’s “Rainforest of the Sea Collection” is just too pretty to pass up. The shadow selection is also gorgeous, giving us another reason to purchase.
Buy it: Tarte Foil Finger Paints Shadow Palette, $52.00, at Sephora
KKW fragrance – CRYSTAL GARDENIA FRAGRANCES
Housed in frosted geometric bottles resembling quartz crystal, Kim Kardashian’s KKW CRYSTAL GARDENIA FRAGRANCES were made to be shared on your social feeds. Kardashian’s KIMOJI Hearts Perfumes for V-Day had super instagrammable packaging too, but unfortunately, those ones are sold out (obvs).
Buy It: KKW Crystal Gardenia, Citrus or Oud 30mL, $35, kkwfragrance.com
Which product packaging above is your favourite? Let us know in the comments!
Featured Image: Instagram/ @drjart
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