Inside Canada’s First Morphe Store At Square One Shopping Centre
At the end of 2018, Canadian beauty enthusiasts were blessed with the news of a brand new cosmetics store.
Morphe Cosmetics, a brand that is revered by beauty gurus and makeup artists across North America, opened its first store in Canada at Square One Shopping Centre in Mississauga in December 2018.
Known for its super affordable price-points, quality products, and influencer collaborations, Morphe’s first Canadian store is what makeup dreams are made of. The bright space, which is perfectly situated near Sephora and MAC Cosmetics, spans over 4,660-square-feet.
Large M’s line the wall, with black shelving and displays that show off Morphe’s collection of lip glosses, eyeshadow and cheek palettes, lashes, setting spray, brushes, and more.
Each influencer collection has its own special section.
Whether you’re on the hunt for Morphe’s exclusive collections with James Charles (who recently flooded the mall with fans) and Jaclyn Hill, or looking to shop your favourite influencer’s top picks, you’ll find them all at Morphe’s Square One store. Each Morphe-affiliated influencer has its own dedicated spot in the store.
Fans of Jeffree Star will be happy to hear that they can shop the beauty guru’s namesake brand in person at the Morphe store. No longer do GTA beauty lovers have to order the collection online, they can touch and swatch the collection of eyeshadow palettes — like Blood Sugar, Thirsty, and more — for themselves.
Morphe’s newest collection of foundations lives in the centre of the store.
With store associates armed and ready to swatch, Morphe’s new Fluidity full-coverage foundation is available to shop. The collection features a vast range of 60 shades, with four different categories of undertones (neutral, cool, warm, and olive) and five levels of hues (light, medium, tan, rich, and deep) to ensure a better-than-perfect match.
Take a peek inside the Morphe Square One store below.
All images by StyleDemocracy
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