The Well is welcoming yet another store to its roster, and this time it’s adidas Originals!
The adidas Originals flagship shop first soft-launched at The Well in August, and the store’s official “hard-launch”, is happening this weekend! Retail Insider reports.
The retail space is aimed to be more than just a store, but a curated experience. adidas is calling the new location “The Collection”.
“adidas is the original sport brand and as such, has the largest footwear archives. The Collection concept is our opportunity to showcase our history, culture, and innovation,” says Lesley Hawkins, VP of Retail for Adidas, via Retail Insider.
The Collection will offer customers an array of products. Including the adidas Originals line, which will be heavily featured, as well as exclusive collaborations, and premium collections.
When you walk into the flagship boutique, you’ll be greeted with sustainable design elements including an 18-foot window, smart lighting, a footwear wall featuring live plants, and reclaimed school gym flooring in the change rooms. So cool!
For the adidas Originals flagship grand opening at The Well this weekend, exclusive workshops and personal shopping sessions will be available for adiClub members!
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