Business Insider is reporting that e-commerce giant Amazon has purchased high-end grocer Whole Foods today for a whopping $13.7 Billion.
This is a huge move that sees the tech retailer move into a more traditional buying arena. Industry insiders point out that this is an excellent move for Amazon, as Whole Foods 440 U.S. stores (in fabulous locations) will serve as an excellent boosting element for Amazon’s new grocery delivery service AmazonFresh.
With Amazon’s shipping and logistic capabilities and Whole Foods’ retail footprint Amazon will be able to efficiently source and deliver fresh food to urban centres.
As more news surfaces we will be sure to keep you updated, but this is an interesting move that is sure to shake up the grocery industry.