It would be an understatement to say that American Apparel went through some serious woes over the past few years. Their owner Dov Charney was ousted, AA filed for bankruptcy, the company closed stores globally and was later acquired by apparel giant Gildan.
According to Hypebeast, American Apparel has re-launched globally and is looking to capture some of the brand’s magic from days of yore. To mark AA’s return, the brand has launched a “Back to Basics” campaign, which showcases the products that made the brand famous in the first place. The new collection will feature a range of all-time favourites including those colourful hoodies and T’s that everyone wanted in 2004.
If you can remember, at one point American Apparel was a cultural juggernaut essentially ushering in the mass proliferation of hipsters in the early 2000’s. The style was simple, American made and could be incorporated into many varying styles.
AA officially launches today with a brand new web store.