Emma Ballard

Emma Ballard is a recent MBA graduate from the Schulich School of Business interested in customer experience design, brand management and digital marketing. When she's not thinking about those things she's probably doing something outdoors, reading or has been sucked into a black hole of hashtags on Instagram. Follow her on Twitter at @EmmaBallard

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What the Heck is Going on with Le Chateau?

Le Chateau's financial performance in the last four years tells a story of a company currently in transition as they realign their business model to...

By Emma Ballard

By Emma BallardView Author PostsJul 30th 2017

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RetailView Retail CategoryShoppingView Shopping Category

Online Shopping is Forcing Stores to Change — but it's not a Bad Thing

E-commerce has altered the retail landscape forever, making an online store a must for any brand that wants to stay competitive. However, traditional retail isn’t...

By Emma Ballard

By Emma BallardView Author PostsJul 21st 2017

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