French fashion, and/or Parisian fashion, refers to a particular style aesthetic that can often be described as effortlessly chic. On the streets of Paris, you can often spot Parisians wearing timeless classics, perfectly styled from head to toe with a casual undertone. A popular French uniform consists of straight-leg denim, a cashmere sweater, a boxy blazer, a black leather belt, loafers, and understated gold jewellery to tie it all together. The thing about achieving an effortless look is that it actually requires a certain amount of effort. But by gathering some style inspiration and shopping from the right brands, you too, can achieve French-girl status.
Shop from these 11 brands if you love French fashion!
Sézane
If you love French fashion, you have likely heard of Sézane, as it’s the ultimate one-stop-shop for très chic finds – actually based in Paris! Sézane is a certified B Corp brand offering high-quality, stylish apparel and accessories made to last a lifetime in your wardrobe. From gorgeous knitwear to shoes you’ll never want to take off, Sézane has it all.
Maje
Maje is a French fashion favourite, having over 150 shops across France and abroad, now celebrating over 25 years in business. The brand offers an arrangement of feminine, understated, glamorous, and even at times, bold pieces. Ideal for those who admire contemporary style with a twist.
Rouje
If you have a Pinterest board full of Parisian-style inspiration, it’s likely that Rouje is pinned repeatedly, even if you don’t know it. Founded by French it girl Jeanne Damas, Rouje offers clothes designed by women, for women. While shopping, you’ll find an array of wardrobe staples with a feminine flare, giving off major chic-décontracté vibes.
Wilfred
Wilfred by Aritzia isn’t a French brand, but it totally has the foundation to help bring the perfect Parisian wardrobe to life, thanks to its assortment of feminine silhouettes with an effortless appeal. We can totally picture this cardigan paired with these jeans, frolicking the streets of Paris.
Sandro
Sandro’s recognizable aesthetic can be attributed to its founder and artistic director, Evelyne Chetrite. The brand began in 1984 with a single store and has since grown into the French fashion staple that it is today. Sando’s collections are designed with Chetrite’s vision of the masculine-feminine equation, creating that “cool girl” look the luxury brand is known for.
Ba&sh
Parisian brand Ba&sh was founded by two best friends who wanted to create their dream wardrobe, and we think it’s safe to say, mission accomplished! Inspired by everyday life, travel, art, film, and more, Ba&sh’s collections offer effortless staples with a foundation of “French sexiness, a confident femininity.”
Reformation
Although Reformation is not actually a French brand, it definitely offers clothing that fits the French theme. The brand provides effortless silhouettes with a slightly vintage tone that celebrates the feminine figure. All while using sustainable fashion practices. La perfection!
Uniqlo
In terms of shopping for French fashion at Uniqlo, it’s all about what you’re buying. Uniqlo as a brand may not be what comes to mind when you think about Paris street style. However, its basics offer the quality and classic design that French locals are known for.
Balzac Paris
Paris-based brand Balzac Paris was founded in 2014 by the namesake family. The mission-driven company provides elevated (and fun) wardrobe staples you can feel good about shopping, as sustainability is always at the forefront. You’ll find an array of wearable bold prints, textures, and silhouettes that are sure to stand out in your wardrobe.
The Frankie Shop
Born in New York City, The Frankie Shop now has locations in New York and Paris and is carried in top luxury department stores across Europe. The brand’s aesthetic is described as “masculine, feminine,” with suiting as a focal point. The website features a quote by the French fashion icon Jane Birkin, stating, “My look is a cocktail. I’m not as nicely turned out as the French, but I don’t care like the English.” Which we feel, perfectly encapsulates The Frankie Shop.
Isabel Marant
Last but not least (for now) is Isabel Marant. The French-German designer founded her self-named brand in 1994 after designing clothes for herself and her friends! Now, she designs for the public, offering timeless luxury pieces with recognizable designs. Blending everything we love about French fashion. The brand can be described as effortless, edgy, timeless, and chic, with a hint of feminine boho.
Articles You May Also Be Interested In:
New Beauty Products You Can Buy At The Drugstore
10 Fall Jackets To Shop Under $200
Fall Fashion Trends To Have On Your Radar
8 Tips To Shop Warehouse Sales Like A Pro
The Top 15 Sites To Shop For Designer Brands For Less
Explore The Outdoors In Style With These 7 Essentials
The 10 Most Affordable Sustainable Fashion Brands To Shop