French fashion, and/or Parisian fashion, refers to a particular style aesthetic that can often be described as effortlessly chic. On the streets of Paris, you can often spot Parisians wearing timeless classics, perfectly styled from head to toe with a casual undertone. A popular French uniform consists of straight-leg denim, a cashmere sweater, a boxy blazer, a black leather belt, loafers, and understated gold jewellery to tie it all together. The thing about achieving an effortless look is that it actually requires a certain amount of effort. But by gathering some style inspiration and shopping from the right brands, you too, can achieve French-girl status.
Shop from these 9 brands if you love French fashion!
If you love French fashion, you have likely heard of Sézane, as it’s the ultimate one-stop-shop for French fashion, actually based in Paris! Sézane is a certified B Corp brand offering high-quality, stylish apparel and accessories made to last a lifetime in your wardrobe. From gorgeous knitwear to shoes you’ll never want to take off, Sezane has it all – and at a reasonable price.
Maje is a French fashion favourite, having over 150 shops across France and abroad, now celebrating 25 years in business! The brand offers an arrangement of feminine, understated, glamorous, and even at times, bold pieces. Ideal for those who admire French style with a twist.
If you have a Pinterest board full of French fashion inspiration, it’s likely that Rouje is featured repeatedly, even if you don’t know it. Founded by French it girl Jeanne Damas, Rouje offers clothes designed by women, for women. While shopping, you’ll find an array of wardrobe staples with a feminine flare, giving off major chic-décontracté vibes.
Wilfred by Aritzia isn’t a French brand, but it totally has the foundation to help bring the perfect Parisian wardrobe to life. Thanks to its assortment of feminine silhouettes with an effortless appeal. We can picture the Generation Blazer on the streets of Paris.
Sandro’s recognizable aesthetic can be attributed to its founder and artistic director, Evelyne Chetrite. The brand began in 1984 with a single store and has since grown into the French fashion staple that it is today. Sando’s collections are designed with Chetrite’s vision of the masculine-feminine equation, creating that “cool girl” look that the luxury brand is known for.
Parisian brand Ba&sh was founded by two best friends who wanted to create their dream wardrobe, and we think it’s safe to say, mission accomplished! Inspired by everyday life, travel, art, film, and more, Ba&sh’s collections offer effortless staples with a foundation of “French sexiness, a confident femininity.”
Although Reformation is not actually a French brand, it definitely offers clothing that fits the French theme. The brand recently collaborated with Camille Rowe on a collection to provide pieces “for it girls, by an it girl.” Even aside from the collaboration, Reformation provides effortless silhouettes with a slightly vintage tone that celebrates the feminine figure. All while using sustainable fashion practices. La perfection!
In terms of shopping for French fashion at Uniqlo, it’s all about what you’re buying. Uniqlo as a brand may not be what comes to mind when you think about French dressing. However, its basics offer the quality and classic design that French girls seem to love. For example, this cashmere sweater, curved jeans, and striped turtleneck, to name a few.
Last but not least (for now) is Isabel Marant. The French-German designer founded her self-named brand in 1994 after designing clothes for herself and her friends! Now, she designs for the public, offering timeless luxury pieces with recognizable designs. Blending everything we love about French fashion. The brand can be described as effortless, edgy, timeless, and chic, with a subtle hint of feminine boho.
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