Beyoncé herself has laid her cards down and revealed a brand-new hair care line, Cécred (pronounced sacred). Allowing all of us regular folk to be one step closer to achieving locks as perfect as hers!
Before becoming the Queen of Pop that she is today, Beyoncé grew up sweeping hair in her mother’s salon while learning about how she transformed hair. Inspiring her to create a line, bringing some of her mother’s teachings to life.
“It’s been my lifelong dream to create these hair products and bring some of my mother’s teachings to life. We started by prioritizing the needs of textured hair like mine and others who lack moisture and strength. It was important to honour past rituals while infusing our personal touch by adding advanced science to build new sacred rituals.” Shared Beyoncé on the Cécred website.
The hair care line currently consists of 8 core products: a clarifying shampoo and scalp scrub, a hydrating shampoo, a moisturizing deep conditioner, a reconstructing treatment mask, a fermented rice-and-rose protein ritual, a moisture-sealing lotion, and a nourishing hair oil. Psst… A second conditioner is coming soon!
All of Cécred’s products feature a minimalist, artistic design that would elevate any bathroom shelf just by being there. Not only is the packaging great, the science-backed formulas were made with Black women’s hair in mind and can be used on all hair types!
Alongside Beyoncé, her own hair stylist, Neal Farinah, as well as celebrity hairstylist and trichologist Dr. Kari Williams, are experts working with the brand.
Need help deciding what products you should try? Take the Cécred hair quiz for a recommended routine! Otherwise, you can shop the line here!
Articles You May Also Be Interested In:
Mejuri And GANNI Team Up With A Limited-Edition Collection
10 Of The Top Toronto Retail Store Openings In 2023
12 Stores With The Best Sale Sections To Have On Your Radar
Uniqlo Is Opening 2 New Stores In Toronto
Zara Has Officially Launched Into The Hair Category