Spotted: Queen B, as in Blake Lively, has officially launched a new haircare brand. Now, we can all get lively locks just like Manhattan’s elite.
Blake Lively’s new haircare brand, Blake Brown, is inspired by Lively’s personal regimen of shampoos, masks, and styling products for healthy, nourished, and strong hair.
“Blake Brown has been more than a 7-year labour of love,” said Blake Lively, Founder of Blake Brown. “I was determined to bottle up a premium, salon-quality haircare line that’s cleaner, cruelty-free, easier, yummier, more sustainable, and more accessible than anything I saw out there…”
Launching with 8 core Haircare Products, Including Shampoos, Masks, A Styler And Mousse, as well as nourishing and strengthening masks in Place of Traditional Conditioner, Blake Brown provides an innovative, every-wash approach to haircare, created in partnership with Give Back Beauty.
All of the products are formulated with clean ingredients, are vegan and cruelty-free, and utilize recycled materials to create as little waste as possible. Not only are the products designed to strengthen, nourish, and style the hair, but the fragrances featured were developed by best-in-class master perfumers in order to create a multi-sensorial journey inspired by Lively’s personal favourite scents.
“Performance was paramount. We were uncompromising, which is why it took an absurd amount of time, but the products show our level of dedication and strict quality control. I couldn’t be more proud…” shared Lively.
Blake Brown will be officially available to shop on August 4th, exclusively at Target and www.blakebrownbeauty.com.
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