A Once-Shuttered Childrenswear Retailer Is Planning A 2020 Comeback

This year, Canada’s retail landscape has seen its fair share of ups and downs. While new retailers have been steadily moving in, we’ve also seen a number of once-popular players exit the retail scene.

The list of 2019 bankruptcies and store closures is long, but if we’ve learned anything from retail history, it’s that bankruptcy doesn’t always mean the end of a company.

While successful comeback stories are rare, in the past few years alone, we’ve seen American Apparel, Bebe, and Bi-Way resurrect from what we thought was the dead. And now, one more retailer is getting ready for a comeback.

A Gymboree comeback is planned for early 2020.

For those who don’t remember, in early 2019, the childrenswear retailer filed for Chapter 11 bankruptcy for the second time in two years and closed all of its Canadian locations. The retailer attributed its downfall to its collection of apparel brands that were “cannibalizing” each other.

But the retailer has since been bought out by one of its competitorsThe Children’s Place.

The Children’s Place acquired the rights associated with Gymboree in March.

The plan for the Gymboree comeback is to relaunch in early 2020 with a new and improved website. The brand will also be shoppable in real life, with shop-in-shop locations within over 200 select The Children’s Place stores in the U.S. and Canada. Shoppers can also expect a new loyality program, plus free returns and shipping with no minimum spend online.

To celebrate its upcoming relaunch, the brand will be giving away $2,500 in Gymboree gift cards per week. To find out how to enter, visit Gymboree.com.

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