It’s official! The Hudson’s Bay Company has partnered up with the Toronto Raptors for a multi-year deal.
HBC is now going to be the Official Style Partner of the NBA team.
The partnership is said to be four years long, so we can expect a ton of co-branding during the basketball season as well as ‘take-over’ nights in which Hudson’s Bay will host the Raptors home games at the arena.
There will also be a major emphasis on supporting the Hudson’s Bay Charter for Change, an HBC Foundation initiative which works with partner organizations including MLSE Foundation.
Now for the even more exciting part. There will be an exclusive product collab line that’ll offer collector-worthy pieces, in which net proceeds will go towards Hudson’s Bay Charter for Change. We can’t wait to see it!
Allison Litzinger, VP Brand at Hudson’s Bay Company, spoke about the partnership in a release saying, “We are excited to team up with these renowned organizations that encourage the expression of style and experiences, align with our values and The Bay’s brand mission to help Canadians live a colourful life. This partnership will continue to create discovery and delight for all The Bay has to offer, especially for Raptors fans across the country. It’s a true super team.”
You’ll be able to see the HBC signs and logos this October basketball season!
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