First Look: The First Roots Enhanced Store Opens at Yorkdale
Our friends and iconic retailer Roots has just unveiled their brand new 5,100-square-foot concept store, and let us tell you it’s truly amazing.
This is Root’s first Enhanced Experience store and it makes its global debut in one of North America’s premier shopping destinations – Yorkdale Shopping Centre. The new store puts shoppers into an environment that pays homage to Roots’ past while incorporating a modern cabin feel. It’s a perfect harmonization of technology and craftsmanship.
When you enter the store you immediately notice how open and inviting the store is. While the store is quite modern, the design team at Roots ensured that the history of the brand really shines throughout the entire store. Reclaimed wood floors, canoes strung up by the ceiling and the actual last machine used to make Roots’ first pair of shoes are all nods to the past. In comparison, the modern customization shop, the modular displays and the sleek minimal point of sale area ushers the Roots brand into the future.
“Physical stores will always be a critical asset for Roots because they provide a personal and social shopping experience”, says Jim Gabel, Roots President, and CEO. “The long standing success of our current Yorkdale location motivated the move to the Enhanced Experience format. At approximately double the size of our previous location, the ‘cabin’ design offers a wider merchandise selection, a dedicated leather customization space, and enhanced fitting room lounge experience, and in store pick up of online orders. Elevated leather and footwear shop-in-shops will also offer our customers a full range of seasonal footwear, jackets and leather bags – target growth categories for Roots.”
The store officially opens to the public on Thursday, August 24th and we highly encourage you to check it out. We were impressed about how the team at Roots truly thought of everything. Every design element, every factor concerning customer service has been thought about. The recapturing of the brand’s essence is on full display. The team at Roots took what made them famous, enhanced it and placed it in a beautiful marriage of historic and futuristic. While Roots may have lost some of its luster in the early 2000’s the brand is back and stronger than ever and we can’t wait to see what comes next.