The global lifestyle brand that was started in a little cabin by two friends, Roots, has just turned 50!
Over the past 50 years, Roots has become a staple for high-quality craftsmanship, serving both comfort and style with products that can effortlessly take you from the city to the cabin.
To celebrate its golden anniversary, Roots will be pulling from its archives for limited-edition anniversary collections, bringing back past favourites from the 70s, 80s, and 90s, as well as releasing future-forward designs, still honouring the brand’s rich heritage as well the Canadian environment!
From now until July 2024, an assortment of commemorative products and capsule collections will be released, the first drops being the Roots Sporting Goods Collection and the Golden Beaver Collection – out now.
In honour of the iconic Canadian brand turning 50, we’ve gathered some must-have products from Roots, including coveted classics as well as some new releases!
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Unfortunately, we’ve seen so many store closures and bankruptcies within the last year, including of some of our favourite Canadian brands. However, not all retailers have been largely affected by the pandemic in a negative way, and have actually increased profits immensely.
Roots Corp. has profited so greatly from online sales that it actually neutralized any costs incurred from the pandemic and store closures.
The retailer saw an increase of 60% in it’s e-commerce sales which equals to $12.3 million in the fourth quarter.
Roots Chief Executive, Meghan Roach, spoke about the success of Roots during a conference call, “We’ve been spending a lot of time this past year really learning more about our customers, their lives, the way they live, and what they want from us from a product perspective.”
Even though the company has had such success throughout these trying times, Meghan Roach understands that around 60% of Roots customers still want to be able to go into a store to try items on. So, there’s going to be quite a large focus to continue brick-and-mortar shops as well.
With Roots’ sales and profits increasing, it seems as though the brand is headed in the right direction.
Lululemon is another one of Canada’s retailers that had quite a successful year with an increase in profits. The brand actually exceeded its sales estimates and obtained double-digit sales growth in both its men’s and women’s sections.
The athletic brand’s revenue shot up to $1.73 billion which is a 24% improvement from the previous year and growth from its sales goal of $1.66 billion.
Online sales spiked 92% since the start of the pandemic, which is of course due to the fact that customers are staying at home and therefore online shopping.
Not only does Lululemon sell all of the apparel and accessories that you need for a sweat sesh, but it now owns the fitness equipment brand, Mirror, which makes working out at home easier.
So, it’s safe to say that with this additional stream of revenue, Lululemon is expecting sales to continue to soar.
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In celebration of Black History Month, Canadian clothing brand, Roots, has partnered with Révolutionnaire to create the ‘Dreams Fuel Revolutions’ t-shirt collab.
Révolutionnaire is an education and action platform that all started with a dream by 19 year old, Nia Faith, that every dancer would have apparel that celebrates the skin they’re in.
Now, the brand sells clothing and accessories that does just that.
Roots and Révolutionnaire have collaborated as an ode to the historical significance of dreams and the role that they play in our lives. The sales of this statement tee will be donated to The Black Academy, plus, it’s a sneak peek of Roots’ exciting fall collection.
The partnership is a huge step for Roots and showcasing its overarching commitment to diversity, equality, and inclusion.
The Roots and Révolutionnaire collab will be available on both websites on February 5.
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From the instantly recognizable beaver logo, to the classic salt and pepper speckled sweatpants, Roots has become the unofficial uniform of Canadians. The wilderness-inspired casual athleticwear pieces are perfect for lounging around the house, or staying cozy next to a campfire. We’re willing to bet that you have at least one item from Roots in your closet, and if you don’t are you sure you’re even Canadian? For anyone who is obsessed with shopping at Roots, these brands need to be on your radar the next time you shop!
Here are 10 brands to shop if you just can’t get enough of the Cozy and laidback style of Roots!
L.L. Bean
Launched over 100 years ago, L.L. Bean became popular from the sales of its Bean Boots, originally designed for hunters. Since the company’s launch over 100 years ago, the brand has grown to include clothing, footwear, outdoor equipment, and home goods. It’s effectively become a one stop shop for all your outdoor needs. L.L. Bean’s classic styles have stood the test of time and are a staple in outdoor wear. Now you can shop L.L. Bean at the retailer’s first Canadian location at Oakville Place! The store is filled with warm knits and soft flannels that will be perfect for fall apple picking or a brisk hike to see the changing colours of the leaves.
Abercrombie & Fitch
When you think of Abercrombie & Fitch, the brands preppy polos and denim jeans made popular in the early 2000s probably come to mind. Now the brand exudes effortless style that’s full of versatile, trendy, and relaxed pieces. Abercrombie & Fitch is definitely less outdoorsy than the other brands on this list but the brand focuses on creating casual and collegiate looks that are perf for everyday wear. A&F’s has a commitment to providing customers with lasting quality and exceptional comfort and that’s what really makes this brand stand out.
tentree
It’s no secret that the fashion industry is incredibly damaging to our earth, but tentree is on a mission to change that and is planning to become the most environmentally progressive brand on the planet. This ultra-sustainable brand serves fashion with a conscience, creating styles that will have you looking good and feel good. All items are made from sustainable materials like hemp, organic cotton, and recycled polyester — even the buttons are environmentally friendly, as they’re made from coconut shells instead of plastic! In addition, everything is manufactured in socially responsible factories, plus, the brand plants 10 trees for every item sold and has a goal of planting one billion trees by 2030!
Levi’s
While Levi’s is probably most known for its jeans and super cool denim, the brand actually has a wide range of other items and has recently expanded to include accessories as well. Levi’s has the same laidback, comfortable feel as Roots does and we love how the brand manages to maintain a hint of a vintage inspo, while still feeling perfectly up to date. The quality manufacturing creates timeless, classic items that are designed to outlast the stressors of day to day wear. Like the brand tagline says, these products are meant to be lived in – not just worn.
The North Face
The North Face has been known and loved by hardcore adventurers for years now, but don’t let that intimidate you as the brand is suitable for everyone. Designed to survive on a mountainside, these pieces are made with great technical quality. The jackets and fleeces are sure the keep you warm during the unpredictable fall weather all the way into the thick of winter. Also, in line with the mission to preserve the outdoors, The North Face has recently re-released its most popular styles now made with sustainable materials.
Lands’ End
For comfy and cozy wardrobe staples for men, women, and kids. Lands’ End apparel and outerwear is made using high-end materials that are designed to last.
Columbia
There’s a reason outdoor lovers are always sporting Columbia outerwear and apparel. If you love the timeless, outdoorsy styles of Roots, Columbia is a must-shop.
Eddie Bauer
Eddie Bauer has been producing designer outdoor wear for the past 100 years. For stylish pieces you’ll own for years to come, like Roots, this brand is a top pick.
Fjallenraven
Although they are known for their iconic backpacks, Fjallenraven designs a range of apparel and accessories that are perfect for anyone who enjoys the outdoors. Always look on-point with flannels, parkas, vests, sweaters, pants, and many more styles that rival Roots’ own designs.
Patagonia
Patagonia is famous for its iconic fleece sweaters and zip-ups, vests, jackets, and stylish high-end outdoor gear. Although the brand is definitely a pricier alternative to Roots, you’ll have these pieces for years to come.
Unfortunately, the warm weather is going to be coming to an end shortly but good news, this means the end of season sales are in full effect.
Nothing is better than getting apparel you’ve been eyeing for an awesome discount. Roots is now offering to take an extra 40% off already marked down items as its End Of Summer Sale. Yes, you read that right, an extra 40% off!
Shop essential t-shirts, comfy sweatpants, Levi’s jeans, seasonal dresses, beautiful shoes, bags, and so much more. You can even plan ahead and start on your new fall wardrobe with some of these favourite pieces.
Here are our top 10 picks of the Roots End Of Summer Sale.
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If you love Roots and a good deal, you’ll be happy to hear that the iconic Canadian heritage brand has just opened a brand new outlet store!
Located just south of Yorkdale Shopping Centre in Toronto, Roots has relocated its original Orfus Rd. location to 95 Orfus Rd., and the new spot it’s absolutely stunning! For those who don’t know, this strip of stores is the spot to find a great deal and you can find other outlets like Kitchen Stuff Plus, Bluenotes, and more on the stretch.
The new Roots Outlet store in Toronto is sleek and modern.
It features clean lines and big windows that make for beautiful natural lighting inside the store. Not to mention, there’s plenty of parking out front. Through the front doors, you’ll find last-chance collections at a discount for men, women, and kids, and an awesome selection of sweats, shorts, dresses, and much more.
If you’re looking to squeeze some shopping in and pick up some summer and cottage staples, the new Roots Outlet store on Orfus Rd. in Toronto is open Monday to Saturday from 11 a.m. to 7 p.m. and Sunday from 11 a.m. to 6 p.m. If you can’t make it to the store, you can also browse an amazing selection of sale items online.
Happy shopping!
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Even though we’re currently going through these unprecedented times, it’s been so heartwarming to see brands and companies pull together to do whatever they can to help. Some are manufacturing hand sanitizer, scrub caps, donating money, products, and even food to frontline workers and food banks. One brand that’s joining in the fight is beloved Canadian brand Roots.
Roots has just announced that it’s donating $500,000 in products to healthcare workers as well as repurposing its factories to produce non-medical, reusable masks.
“Supporting the communities where we live, work and do business has been at the heart of what we do for more than four decades,” said Meghan Roach, Interim Chief Executive officer in a release.
“In these unprecedented times, we are giving back in the best way we can, through the comfort of our products and by leveraging our Canadian design and manufacturing capabilities. We are proud to be doing our part to support the amazing Canadian frontline healthcare workers who are sacrificing so much and working tirelessly through the challenges of the COVID-19 pandemic.”
The brand has also started to manufacture Non-medical grade masks at its Toronto-based leather factory.
These masks will be in accordance with all of the appropriate health and safety guidelines and the whole point is to offset the shortage of medical masks that are needed for frontline healthcare workers.
According to the brand, its first round of production of these masks sold out within hours. Plus, in addition to creating these non-medical masks, Roots is also donating 3,000 medical masks to organizations.
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Roots Canada is hosting a 20% off sale and we’re super excited.
For a limited time, you can get 20% off of pretty much everything when you shop online at Roots. Or you can opt to give 10% of your purchase price to frontline workers across Canada keeping us safe during the pandemic and take 10% off your purchase. So not only are you getting a great deal but you get to help our communities!
The discount amount is up to you, but either way, you get to enjoy your favourite pieces at a lower price — now, that’s what we like to hear. Not to mention, Roots is also offering free shipping and extended returns.
There are only a few exclusions from the sale.
Items that are excluded from this promotion are the Canada Collection, Salt & Pepper Fleece, and a few other select styles on the website, so keep that in mind when shopping.
Anyway, let’s get down to the fun stuff…the clothes!
Here are my top 15 picks from Roots Canada that you must check out.
Happy shopping!
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Looking to kill some time with a little retail therapy? There are plenty of sales to shop which means you can treat yourself without blowing your budget. Check out this weekend’s roundup below — it includes a variety of local and Canadian retailers, as well as some of your favourite big-name brands.
Local & Canadian Retailers
Circle Shop
Stock up on eco-friendly home products with Circle Shop’s sale. The Toronto-based store has a bunch of great items on sale right now, including toothpaste tablets, collapsable cups, beeswax wraps, and more. Not to mention, new shoppers get 15% off their first order. Shop the Circle Shop sale.
Uppdoo
Uppdoo is offering shoppers 20% off purchases with the promotion code “CANADASTAYSTRONG”. Save on beautiful, handcrafted handbags, pouches, backpacks, and more, which are all made in Toronto. Shop the Uppdoo sale.
Drake General Store
The sale section at Drake General Store is teeming with stay-at-home essentials. Find deals on blankets, onesies for the whole family, socks, t-shirts, cups, and more starting at just $0.50. Just note that all orders will ship starting April 19. Shop the Drake General Store sale.
Vegan Imperative
Shop all-vegan everything online at Vegan Imperative. The Toronto-based retailer is hosting a massive sitewide sale, with up to 80% off everything. You’ll find deals on clothing, footwear, accessories, cosmetics, and more for men and women. Shop the Vegan Imperative sale.
Garage
This Canadian womenswear store is hosting a big BOGO sale. When you buy one item, you’ll get the second of equal or lesser value for 50% off. The entire collection is on sale, so get it at a discount while you can! Shop the Garage sale.
CRYWOLF
Locally designed in Toronto, CRYWOLF is hosting a mega sale featuring last runs and huge discounts on quirky t-shirts, tank tops, and pins. Prices start at $5. Plus, there’s free shipping on all orders $25 and up! Shop the CRYWOLF sale.
Joe Fresh
Staying cozy is easy with sales like these! Joe Fresh is taking 25% off adult activewear until April 16. Find deals on leggings, tank tops, t-shirts, sweaters, and more. Shop the Joe Fresh sale.
DISH
If you’re looking for comfy denim that you can wear at home, Vancouver-based denim company DISH is having a huge sale right now. Save up to 60% on some of the brand’s most popular styles. Get more details about the DISH spring sale.
Roots
Iconic Canadiana brand Roots is taking 20% off almost everything online, so if you need some cozy gear, we’d suggest you check the store out. Or, if you feel like giving back, you can get 10% off and give 10% of your purchase price to a local charity when you use the promotion code “GIVE10”. Shop the Roots sale.
Jenny Bird
Elevate your jewellery collection with pieces from Jenny Bird’s sale section. You’ll find timeless staple pieces like earrings, necklaces, rings, and more for under $100. These pieces are perfect as gifts or a pick-me-up for yourself. Shop the Jenny Bird sale.
Ardene
This Canadian retailer is taking 40% off sitewide! While there are tons of things to explore, we suggest checking out the brands exclusive to Ardene that include Harry Potter, Disney, Kendal + Kylie, and more to get the most bang for your buck. Shop the Ardene sale.
Frank And Oak
Montreal-based retailer Frank And Oak is taking 30% off everything online. The sale runs until April 14 at 9 a.m. — just use the promotion code “EASTER30” at checkout. Shop the Frank And Oak sale.
Aldo Shoes
Head to Aldo Shoes to save 50% on all sale items. The promotion runs for a limited time and includes footwear and accessories for men and women. No promotion code necessary. Shop the Aldo Shoes sale.
Holt Renfrew
Treat yourself to some designer pieces at Holt Renfrew. The high-end Canadian department store is currently offering 40% off select styles. You’ll find labels like Givenchy, Saint Laurent, Alexander McQueen, Dolce & Gabbana, and more on sale. Shop the Holt Renfrew sale.
Global Retailers
Reebok
For a limited time, shop the Family and Friends sale at Reebok and save an extra 50% on all outlet items with the promotion code “FAM”! You’ll find deals on sneakers, activewear, and much more. Shop the Reebok sale.
American Eagle
Save 60% on the entire AE collection. The sale runs for a limited time online and features t-shirts, sweaters, dresses, and more. Shop the American Eagle sale.
adidas
For a limited time, adidas is taking 30% off everything you need to stay comfortable at home, including sweaters, sweatpants, and more for men, women, and kids. Use the promotion code “BASICS” at checkout. Shop the adidas sale.
Old Navy
Shop for the family at Old Navy’s sale. The retailer is taking up to 60% off the entire website, including clearance! And if you shop on April 10, you can save 30% on your entire purchase with the promotion code “BONUS”. Shop the Old Navy sale.
Paula’s Choice
If you’re working on your skincare routine while in self-isolation, you’ll want to check out the sale that Paula’s Choice has on right now. The beauty brand is a cult favourite and you can save 20% when you purchase two items or more. See what all the hype’s about and shop the Paula’s Choice sale.
Suit Supply
Calling all dapper dudes! If you’re looking to up your wardrobe, Suit Supply has you covered. The retailer is hosting an online outlet sale with discounts ranging between 30 and 80% off. To find the deals, just head to http://www.suitsupply.com/outlet and use the password “BIGOUTLET” to access the sale. Shop the Suit Supply sale.
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Looking to kill some time with a little retail therapy? This weekend, there are a bevy of great deals to shop from independent Canadian retailers and the big stores you already know and love.
Independent Canadian Retailers
Plant Collective
Bring a little life into your space with the sale Plant Collective is hosting. The Toronto retailer is taking up to 50% off succulent bundles. Get free shipping on orders $100 or more, or a flat shipping price of around $4.99 across Toronto. Shop the Plant Collective sale.
ROSÉ TORONTO
ROSÉ TORONTO is a made-in-Canada organic skincare line that’s praised by Vanity Fair, Glamour Mag, and more, so you know it’s good stuff. Save 40% on serums, face oils, and more, plus free shipping on orders of $50 and more. Shop the ROSÉ TORONTO sale.
Ellie Mae Warehouse Sale
Locally made using fabrics from Italy and France, Toronto-based designer Ellie Mae is hosting an online warehouse sale until the end of the day on March 27. Save big on quality Canadian-made pieces and support the Toronto Humane Society while you’re at it — a portion of sales will go directly to benefiting the animal welfare group. Shop the Ellie Mae Warehouse sale.
Outter Limits
This Saskatchewan-based family-owned outdoor store has a number of specials running right now, including 30% off new Patagonia merchandise (until March 31) and 25% off new Fjallraven merchandise (until April 6). Not to mention, the sale section has tons of other deals to browse. Shop the Outter Limits sale.
KOTN
For ethically-made, quality wardrobe essentials, KOTN’s sale section for men and women is worth a peek. Shop the KOTN sale.
Province Apothecary
Squeeze in some self-care while in isolation and treat yourself to a jade roller from Province Apothecary. The Toronto-based beauty brand is offering 30% off jade rollers, plus free shipping on all orders. Shop the Province Apothecary sale.
Peace Collective
Known for its Canadian pride t-shirts, sweaters, and more, Peace Collective is paying it forward and offering 20% off to customers who donate to the company’s food bank partners: Toronto Daily Bread Food Bank, Greater Vancouver Food Bank, Edmonton’s Food Bank, Calgary Food Bank, Ottawa Food Bank, Moisson Montreal, and Halifax’s Parker Street Food & Furniture Bank. To get the discount, all you need to do is take a picture of your donation and send them a private message via Instagram.
Getoutside
This Toronto-based footwear retailer is taking 25% off Converse sneakers for a limited time with the promotion code “CON25”. Don’t forget to check out the store’s sale section while you browse, which features up to 70% off Heelys, Timberland, adidas, New Balance, TOMS, and more for the whole family. Shop the Getoutside sale.
Zane
Beautiful accessories are just a click away! Zane, a Toronto accessories boutique, has an impressive sale section for those looking to browse sunglasses, bags, jewellery, and more. You’ll find deals on brands like BAGGU, Le Specs, and Jenny Bird, to name a few. Shop the Zane sale.
Chance & Fate
Shop a curated collection of emerging designer brands from across the globe. Chance & Fate is offering 10% off on all online orders, no promotion code necessary. Shop Chance & Fate.
MICHI
Workout clothing that’s cute and functional is what you’ll find at MICHI’s Stay Home sale. Until March 31, save up to 50% on stylish workout tops, leggings, and more. Shop the MICHI Stay Home sale.
Canadian Retailers
Frank And Oak
We love a sale on sale! And right now, you’ll find one at Frank And Oak. Use the code “B2G20” to get an extra 20% off when you buy two or more markdown items for men and women online. Shop the Frank And Oak sale.
Hudson’s Bay
From now until March 29, shop the Hudson’s Bay Friends & Family sale to save an extra 15% on everything and an extra 10% on select home products. Use the promotion code “FRIENDS” at checkout. Shop the Hudson’s Bay sale.
Roots
Looking for new cozy sweats to lounge around in? Roots has you covered. Save 20% on your purchase when you shop and enjoy free shipping. Shop the Roots sale.
Dynamite
Head over to Dynamite to save 30-50% off select styles. There are over 300 pieces featured in the sale, including tops, bottoms, dresses, accessories, and more. Shop the Dynamite sale.
Sportchek
Nike fans, rejoice! You can step up your at-home workout game with 25% off select Nike styles at Sportchek for a limited time. Plus, shop door crasher prices on all things active. Shop the Sportchek sale.
Global Retailers
Banana Republic
Take 50% off everything, plus an extra 10% off everything online at Banana Republic. The promotion runs until April 1 and there’s free shipping on all orders $25 or more. Shop the Banana Republic sale.
Anthropologie
Another sale on sale to peruse is Anthropologie’s. Take an extra 50% off already reduced items and receive free shipping on orders $50 or more. The discount is automatically applied at checkout. Shop the Anthropologie sale.
YSL Beauty
Calling all beauty lovers! YSL Beauty is hosting a limited-time sale with up to 40% off select products like lipstick, palettes, foundation, and more. Shop the YSL Beauty sale.
Foot Locker
If you’re looking to refresh your shoe collection then Foot Locker’s sale is the one for you. Save 20% off when you spend $99 or more with the promotion code “SPRING20” or save 25% off when you spend $199 or more with the promotion code “SPRING25”. Shop the Foot Locker sale.
The Body Shop
Self-care is a priority right now, and if you need to stock up on essentials, The Body Shop has an awesome promotion going on. Save 20% on beauty products like sheet masks, bath bombs, body oils, and more. Shop The Body Shop sale.
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