Roots Is Donating $500,000 In Products To Frontline Workers

Instagram/@roots

Even though we’re currently going through these unprecedented times, it’s been so heartwarming to see brands and companies pull together to do whatever they can to help. Some are manufacturing hand sanitizer, scrub caps, donating money, products, and even food to frontline workers and food banks. One brand that’s joining in the fight is beloved Canadian brand Roots.

Roots has just announced that it’s donating $500,000 in products to healthcare workers as well as repurposing its factories to produce non-medical, reusable masks.

roots
Instagram/@roots

“Supporting the communities where we live, work and do business has been at the heart of what we do for more than four decades,” said Meghan Roach, Interim Chief Executive officer in a release.

“In these unprecedented times, we are giving back in the best way we can, through the comfort of our products and by leveraging our Canadian design and manufacturing capabilities. We are proud to be doing our part to support the amazing Canadian frontline healthcare workers who are sacrificing so much and working tirelessly through the challenges of the COVID-19 pandemic.” 

The brand has also started to manufacture Non-medical grade masks at its Toronto-based leather factory.

roots
Instagram/@roots

These masks will be in accordance with all of the appropriate health and safety guidelines and the whole point is to offset the shortage of medical masks that are needed for frontline healthcare workers.

According to the brand, its first round of production of these masks sold out within hours. Plus, in addition to creating these non-medical masks, Roots is also donating 3,000 medical masks to organizations.

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