Giving back has always been important, but these days it’s even more crucial with the current COVID-19 pandemic being a reality around the world. There are a handful of brands and companies who have donated money and products to frontline workers like food industry workers and healthcare workers, and now a lot of beauty brands have been stepping up to support folks as well.
The Body Shop has packed, carried, and delivered approximately 30,000 units of its cleansing products to shelters and senior citizens communities across North America.
AG Hair has switched gears completely since March 30. The brand has been producing hand sanitizer in its B.C. manufacturing headquarters and its sanitizer exceeds the standards set by the WHO and CDC. The sanitizer is currently available for sale, and plus 10% of sanitizer production will go toward supporting front line health personnel and those most vulnerable.
Making an impact on its communities has always been apart of MONAT’s DNA, so the decision to lend a hand during the global health crisis was simple. The premium hair and skincare brand will be donating thousands of disaster relief kits and hand sanitizers to Canadian hospitals and organizations like the Toronto police, Kelowna Gospel Mission, Salvation Army Winnipeg, and more. Not to mention, for customers shopping online between now and April 21, a free hand sanitizer, produced in MONAT’s factories, will be included in every package.
To do its part, Consonant has launched the Care Collective in support of medical workers. The brand originally pledged to donate 1,000 of its Organic Hand Creams but the demand was too much to keep up with. To help, Consonant is asking other Canadian personal care brands to join the Care Collective and pledge to donate their products to those who are in need.
Earlier this month, MAC announced that it will dedicate $10 million towards 250 organizations, in the U.S. and internationally, that are helping people who are at higher risk during the current COVID-19 pandemic. Plus, 100% of the proceeds from every Viva Glam lipstick go towards the cause.
Under the L’Oréal beauty brand, La Roche-Posay said it would provide hand sanitizer to institutions in Europe that need it the most such as main partnering pharmacies, hospitals, and nursing homes. Garnier, also under the L’Oréal beauty brand, will distribute hand sanitizer to its European clients’ food distribution channels. In a statement to WWD, L’Oréal Chairman and Chief Executive Officer Jean-Paul Agon said, “Through these gestures, L’Oréal wishes to express its appreciation, support and solidarity with all those who mobilize with extraordinary courage and abnegation to fight against this pandemic.”
To thank frontline healthcare workers for all of their hard work and dedication, mega beauty brand Glossier has been sending out it’s unreleased hand creams to aid their dry, chapped hands. Glossier sent out 10,000 creams and more are on the way to hospitals across the U.S.
After Summer Fridays‘ co-founder Marianna Hewitt found out that healthcare workers have been using the brands Jet Lag Mask on their hands, she started sending them out to qualifying frontline medical professionals.
For every online order placed during the month of April, Playa will donate 25 meals through Feeding America’s COVID-19 Response Fund that supports food banks in American communities impacted by the pandemic.
Dyson has designed a ventilator called the “CoVent” to help treat coronavirus patients worldwide. The brand is currently producing 10,000 units for the UK and 5,000 to distribute internationally.
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