Celebrities have been launching their own brands as far back as we can remember. Perfume, in particular, comes to mind when thinking of OG celeb lines (Paris Hilton’s numerous perfume launches in the early 2000s, for example). Since then, celebrity brands have become somewhat of a trend, with countless stars launching their own labels in every market imaginable.
With the sheer amount of celebrity brands hitting the shelves (some better than others), it can be hard to put trust in them. We’ve all seen, and maybe even fallen victim to, lackluster products from brands endorsed by celebrities, after all! That being said, some celebrity brands are doing it right and using their inevitable upper hand to put out good, even great, products.
These 8 celebrity brands are actually good!
Fenty Beauty by Rihanna
Everything Rihanna touches turns to gold, and her cosmetics line, Fenty Beauty, is no exception! After years of partnering with the best of the best in the beauty industry, Rihanna launched Fenty Beauty in 2017. The brand was founded on a mission to provide products that performed across all skin tones and hair textures–mission accomplished! Fenty Beauty has become known for its extensive shade ranges, setting a new (and overdue) standard in the beauty industry.
Rare Beauty by Selena Gomez
When Rare Beauty was announced in 2020, we remember people having their doubts. It’s safe to say that since then, the brand has grown to be a cult favourite amongst beauty lovers, providing makeup designed to enhance one’s natural beauty. Selena Gomez, Rare Beauty’s founder, shared, “I think Rare Beauty can be more than a beauty brand—it can make an impact. I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness.”
SKIMS by Kim Kardashian
Kim Kardashian is no stranger to launching brands with her name attached, some of which notably came up short of expectations. So, when she launched the shapewear brand SKIMS, fans seemed to approach with understandable caution. But the label has become a huge success! From shapewear to loungewear to intimates, the products get great reviews, some even reaching viral status.
Good American by Khloe Kardashian
Any brand with a Kardashian attached to it seems to attract skepticism–Khloe Kardashian’s Good American included! However, this Kardashian tuned into her own experiences to create an authentic-feeling denim and apparel brand that focuses on size inclusivity. The B-Corp-certified brand, Good American, offers sizes 00-32 and showcases each style on 3 models varying in size. Its jeans are designed to make its wearer feel sexier, curvier, and more confident.
BÉIS by Shay Mitchell
Shay Mitchell rose to fame as a Pretty Little Liar, but no lies were told about providing great luggage! “From coffee runs to flights across the world, our team set out to create bags that empower people to make the big moves in their lives (and to appreciate the little things, too).” Shares Shay Mitchell, Founder of BÉIS. BÉIS is known for its durable, functional, and ultra-stylish bags and luggage that can take you anywhere from across the world to the office and everywhere in between.
Rhode by Hailey Bieber
We’ve never met a Rhode product we didn’t like! Hailey Bieber’s brand, Rhode, offers a line of curated skincare essentials formulated to nourish your skin barrier over time. The line started off small and continues to grow gradually overtime, showing an emphasis on quality over quantity. “My journey towards healthier skin inspired me to develop products that really work, in a way that’s accessible to everyone. Rhode is dedicated to making products based in science and great formulation, simplifying many of the mysteries and complex narratives behind efficacious skincare.” Shared Hailey Bieber, founder of Rhode.
Guest in Residence by Gigi Hadid
Guest in Residence by Gigi Hadid is a luxury knitwear brand carrying a curated collection of pieces made from 100% cashmere. Although its pieces are pricey, they’re designed to last and become future heirlooms. You can see the thought, care, and quality woven into every piece.
Beautiful by Drew Barrymore
Drew Barrymore partnered with some of the industry’s top designers and engineers to create Beautiful, a kitchenware brand that combines high performance with premium design. The brand’s concept is to provide kitchen appliances and supplies that actually look good sitting on your kitchen counter, and it’s safe to say, that they do–and at an affordable price!
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