Lacoste Ditches the Crocodile Logo and Picks Up The Worlds Most Endangered Species

In an effort to raise awareness for animal conservation programs, Lacoste is ditching their iconic crocodile logo and replacing the logo with the world’s most endangered animals.

In an effort to raise awareness for animal conservation programs, Lacoste is ditching their iconic crocodile logo and replacing the logo with the world’s most endangered animals.  Each animal logo on the new capsule collection will feature an animal that is on the brink of species-wide extinction.

The new capsule collection is a collaboration between Lacoste and The International Union for Conservation of Nature. What’s cool about this collaboration is that they’ve taken it a step further than just releasing the Polos.  Each animal logo polo will be produced in the number of the animal left alive. For example, there are only 450 Anegada ground iguanas left in the world, so Lacoste will only release 450 polos.  On the flip side, the Vaquita  (similar to a dolphin) polo will only have 30 shirts made as there are only 30 Vaquitas left in the world.

Here are the names of the animals on the shirt and the remaining species count.

Anegada ground iguana – 450

Sumatran tiger – 350

Saola – 250

California condor –

231 Kakapo parrots – 157

Cao Vit gibbon – 150

Javan rhino – 67

Northern Sportive lemur – 50 Burmese roofed turtle – 40 Vaquita – 30

 

Shop the limited edition polos on Lacoste’s web store for $185 per shirt