Hypebeast is reporting that Virgil Abloh who heads popular fashion brand Off-White™ will be debuting a more affordable brand to cater to Off-White’s ™ massive customer base. The new line will be dubbed “For All” and will feature a collection of graphic T-shirts, hoodies and more at a significantly lower price point than Off-White™ prices. The “For All” collection will be priced similarly to other med-high end streetwear with T-shirts priced around $95 (still expensive) and hoodies around $170. In an interview with the Business of Fashion, Virgil Abolh is quoted as saying “the price tier allows for a new customer to see themselves within the overall concept of the fashion label. Off-White™ can be luxury at a traditional luxury price point, or equally, it can be relevant at an affordable price point.”
The “For All” Collection will be available at most Off-White™ locations globally.