Sephora To Launch A Cult-Fave Brand In Stores & Online Soon

Flickr/Mike Mozart

If you or someone you love is a goop addict, then get ready to get really excited. It’s just been announced that Gwyneth Paltrow’s cult-fave brand goop will soon be available to shop at Sephora and on Sephora.com.

on February 28, the brand’s GOOPGLOW Beauty Collection will be launching at Sephora in stores and online and we can hardly wait.

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Instagram/@goop

“Sephora is a leader of global beauty innovation and always on the pulse of what their clients are searching for. With their clean initiative, they are building an exciting new category of business for the modern consumer who is looking for beauty that fits into their wellness-oriented lifestyle. goop is excited to expand our footprint in Sephora, as we have carved out a unique territory in the beauty space. We are offering clients a fully immersive experience that is clean, holistic, and results-driven,” said Erin Cotter, the general manager of beauty and wellness at goop.

While the GOOPGLOW will be the only goop collection available to shop right away, don’t worry because additional goop collections like goop Beauty, and G.Tox will become available in the near future.

We know that you can always purchase your beloved goop products at select retailers and goop.com, but it’ll be nice to shop them all in one place and score Sephora Beauty Rewards, too.

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Instagram/@goop

This new addition to the Sephora family proves that folks are coveting clean beauty more than ever.

“Gwyneth Paltrow and her team at goop have been innovators in the wellness and beauty space since they launched the goop platform. They were among the first to define ‘clean’ in beauty and take a strong stand for transparency and safety of the highest standards. With our Clean at Sephora initiative and the growing demand from our clients for clean products, we are thrilled to partner with goop to bring this incredible brand and products to Canadians,” said Jane Nugent, Senior VP Merchandising at Sephora Canada.

goop has been a leader in the clean beauty world and even though its price points are on the higher end, the results prove to be well worth the splurge.

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A few of the GOOPGLOW products you can expect to shop at Sephora are The GOOPGLOW Powder Mix which gives you glowing skin from the inside-out, and The GOOPGLOW Microderm Instant Glow Exfoliator which is a great dual-action exfoliator.

In addition to all the excitement, goop will also be launching a new product that will be available exclusively at Sephora Canada.

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goop

The brands new 5% Glycolic Overnight Glow Peel Light is a gentle overnight acid peel that gives an effective yet mild level of glycolic acid that’ll help improve the look and feel of skin all while catching your zzz’s.

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