WWD is reporting that Lacoste, the famed French brand could be next to collaborate with Supreme. The article highlights that neither Supreme or Lacoste would comment on the project, however, WWD is a premier source for breaking collaboration news and we are betting that this collab is in the works.
James Jebbia, Supreme’s founder was seen at Lacoste’s runway show at New York Fashion week on Feb. 11.
Supreme has always been well-known for working with historic brands, and Lacoste obviously fits that bill.
News came out last week that Supreme was sold to LVMH for $500 million. That story has been refuted, but it’s interesting to see the direction that Supreme has been taking as of late. If the brand does indeed collaborate with Lacoste it won’t entirely be clear who the target market for this collaboration will be. While Lacoste is a great brand, they have mainly been rejected by the counter-culture scene and adopted by affluent east-coast types.
Would you be interested in this collaboration?