Things are no longer beachy-keen for Canadian bathing suit retailer, Swimco. The former shopping mall staple just announced that it’s closing after 45 years in business.
The company posted a notice on its website saying it “was unable to make a viable proposal…and is thereupon deemed to have made an assignment into bankruptcy effective October 10, 2020.”
The company’s history
Swimco started as a home-based, mail-in order business out of founder Corinne Forseth’s basement. The first store opened in Calgary in 1983. The chain was later passed on to Forseth’s daughter, Lori Bacon.
“[They] mastered the art of personal service catering to women,” said retail real estate specialist Michael Kehoe. (They also sell men’s swimwear, FYI.)
All about body positivity
Another reason to love the brand: Swimco was all about feeling beautiful in your body the way it is.
“When you walk into a Swimco store, you see REAL models that look like the people around you — because being aspirational isn’t just about what happens on the surface, it’s also about what happens beneath it,” its website says.
But COVID hit North America at the worst time (Spring Break — RIP beach vacay) for Swimco.
“Swimco was hit hard by the COVID-19 pandemic that shut down the cruise ship industry and international vacation travel. The loss of the local iconic Swimco brand, a family owned and operated legacy fashion retailer, will be mourned.”
The beginning of the end
All 20 of Swimco’s brick-and-mortar locations across Canada have closed, but you can still shop its online store. All sales are final and you won’t be able to use your gift cards (*sad face*), but you can take advantage of the 45% off sale. You know, in case you want to lounge around your house in a bikini. It sells bathing suits from a ton of different brands, like Adidas, Roxy, and Polo Ralph Lauren, in addition to its own Swimco line, so there’s plenty to choose from.
You can also enjoy free shipping on orders over $150, so you should definitely stock up for your post-lockdown, pandemic-free tropical getaway. Make sure you get your order in fast so you don’t miss out.
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