If you love makeup, chances are you love Sephora, too.
From the retailer’s stellar return and exchange program to its incredibly vast selection (and crowdsourced rating system), shopping at Sephora is incredibly easy and fun. Not to mention, the beauty haven offers up some incredible perks.
Sephora’s Beauty Insider Loyalty Program might be one of the best reward programs around. The tiered system — which has three different levels: Insider, VIB, and Rouge — allows customers to collect points that can later be spent on more product.
In addition, Beauty Insiders are rewarded with special gifts on their birthday, and different levels have different perks. The perks range from free shipping to free products, exclusive event invites, early access to products, and more.

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Last year, Sephora made some changes to the program, increasing points for tiered members and adding on more perks. And this month, they’ve updated the program once more. New year, new perks!
The first update offers birthday gifts for all tiers during the month of a member’s birthday. Insiders can choose between two options, while VIB and Rouge members have four choices, including 250 bonus points. Additionally, if you’re a Rouge member, you can score a free brow wax!
This year, Sephora has updated its birthday program to include a skincare-duo by Drunk Elephant and 3-piece Kat Von D Beauty set. VIB and Rouge members also have a third option. Right now, it’s the Milk Makeup mini set, but it will rotate throughout the year — so you’re in for a surprise!
Sephora is also adding new celebration gift options by tier. Existing and new VIB and Rouge members are given a choice of one of three perks:
Sephora’s Beauty Insider Program just keeps getting better — who could resist? We’re particular obsessed with Sephora’s sale section, which is always changing.
Featured image: Twitter/@sephora