Black Friday is here! We’ve been keeping tabs on all of the sales from our favourite brands, building our carts in preparation for this day. Black Friday is the best time to shop for holiday gifts, treat yourself, or even stock up on essentials at a discounted price! This year, there are a ton of amazing deals to shop in apparel, beauty, accessories, home, and tech that you won’t want to miss out on.
Here are the best Black Friday deals to shop…
All brands featured in this article were independently selected by our team. By shopping through our links, we may earn a small commission at no additional cost to you.
Fashion:
Reformation
Shop sustainably this Black Friday at Reformation. From November 22nd to 27th, everything online and in-store will be 25% off!
DU/ER
Stock up on denim with up to 50% off select styles site-wide at DUER from November 20th to 27th, with special deals on its Winter Denim collection starting Black Friday (November 24th).
Joe Fresh
Shop 30% off select styles for the whole family from November 16th to 23rd and 25% off almost everything Black Friday weekend!
Kit and Ace
Shop up to 60% off, starting now!
ASOS
You can shop up to 70% off at ASOS for Black Friday; the sale has already been going on, with new styles being added periodically.
Dynamite
Shop 30% off everything at Dynamite!
SSENSE
It’s time to shop your SSENSE wish list because it’s offering up to 50% off!
Mango
Shop up to 50% off on over 1,000 items at Mango!
Aritzia
Refresh your wardrobe with Aritzia’s up to 50% off Black Friday sale.
Frank and Oak
Frank and Oak is currently offering 40% off of its entire site!
H&M
Score deals on women’s, men’s, kids’ and baby clothes with 25% off sitewide.
Lululemon
Lululemon has a ton of buy-worthy items on mega sale for Black Friday!
Revolve
Revolve’s Black Friday Super Sale is offering a ton of markdowns on specific items.
Simons
Snag up to 50% off apparel, decor, accessories, and more while shopping at Simons!
Alo Yoga
Stock up on activewear utilizing Alo Yoga’s up to 70% off sale.
Pretty Little Thing
From now until Cyber Monday, Pretty Little Thing will be delivering unmissable Black Friday deals for its “Pink Friday” savings event.
Gymshark
Starting now, score up to 70% off everything at Gymshark, plus an extra 25% off with code ‘EXTRA25’.
Anthropologie
Anthropologie is offering 30% off on a ton of items, plus an extra 50% off of sale items!
Roots
It’s time to get cozy because Roots is offering up to 60% off select styles both online and in-store.
Urban Outfitters
Take 30% off of your entire purchase at UO.
Gap
Get 50% off sitewide at GAP and 60% off on select items!
Ahiri
From November 21st to the 27th, all Ahiri items will be discounted from no less than 20% and up to 50%.
This Is J
To upgrade your PJs just in time for the holidays with This Is J’s 30-50% off sale!
JD Sports
Get up to 60% off of your favourite sportswear brands at JD Sports for Black Friday.
The Bay
Enjoy up to 70% off of your favourite brands at The Bay, including items on clearance.
Beauty:
Sephora
If you missed the Sephora Savings Event, don’t fret. Sephora is offering up to 50% off on select beauty products starting November 20th!
MAC Cosmetics
Start saving your favourite beauty products, because a MAC is offering 30% off for Black Friday.
Graydon Skincare
Up your skincare game during Graydon Skincare’s Black Friday sale, where you can buy 2 items to get 20% off or buy 3 or more items to get 30% off.
The Body Shop
Give your body some love with up to 60% off!
Motif Skincare
Treat your skin to 20% off site-wide Motif Skincare from November 18th to November 26th.
CeraVe
From November 23rd to 26th, 2023, enjoy a 20% discount on select CeraVe products on Amazon.ca.
SkinCeuticals
SkinCeuticals is offering 15% everything from November 23rd to 26th. The perfect time to stock up or try out the coveted skincare brand!
Shoppers Drug Mart
Shoppers Drug Mart’s Biggest Bonus Redemption Event of the year, plus more deals on all kinds of products is on now until November 29th!
Chatters Hair Salon
Enjoy 30% off Litre products online and in-store and $10 Travel Size Stocking Stuffers online from November 16th to 28th at Chatters.
Shoes & Accessories:
Steve Madden
Use code ‘BF25’ to get 25% off at Steve Madden!
DSW
Use code ‘BIGSALE’ to get 20% off of regular-priced styles and score up to 50% off in the clearance section!
Little Burgundy
Enjoy up to 25% off on brands like UGG, Dr. Martens, Converse, and more.
Chinese Laundry
Get up to 50% off on November 24th!
Mejuri
Enjoy 20% off purchases over $150 from November 20th to 28th!
RAEN
Get ready to shop sunglasses and glasses from RAEN with 40% off sitewide from November 20th to 28th.
JW PEI
Shop the cutest handbags from JW PEI, getting up to 55% off.
Matt & Nat
Shop vegan and cruelty-free bags this Black Friday by browsing Matt & Nat’s sale.
Fossil
Time’s ticking, shop deals up to 70% off at Fossil, now!
Jenny Bird
Get up to 60% off the celeb-fave jewellery brand from November 20th to 27th.
Home & Lifestyle
Indigo
From November 20th to 26th, Indigo is offering customers up to 30% off, with plum PLUS members receiving an additional 10% off on a wide range of gifts, from books to home décor and more.
Linen Chest
Update your home in time for the holidays with up to 70% off at Linen Chest + an extra 20% on almost everything!
Parachute
Parachute if offering a bunch of sales right now, including some items for over 60% off!
Bugatti
Travel in style by taking advantage of Bugatti’s Black Friday sale. A variety of its collections will be 25% off, its Moretti collection being 40% off, and you’ll even be able to find 3-piece luggage sets for only $199.99.
Sundays
Canadian furniture brand, Sundays, is offering 30% off site-wide (with some exclusions) now until November 28th.
Endy
From November 4th to 25th Canadians who purchase an Endy mattress will receive an exclusive Essential Sleep Set valued at $570.
Bouclair
Give your home a revamp with Bouclair’s up to 50% off sale.
Our Place
Enjoy the biggest savings of the year on everything you need to cook and gather.
Tech:
The Source
Save up to 60% off at The Source on a ton of great tech items, including Beats headphones, Nintendo, Playstations, and more.
Apple
Starting November 24, buy an eligible product and get an Apple Gift Card for up to $280 to use on a later purchase.
Best Buy
As always, Best Buy is serving major deals for Black Friday. If you need a new TV, laptop, or gaming system, check out its sale.
Staples
Explore deals on tech, home, furniture, and office supplies at Staples!
Walmart
Walmart always offers some great tech deals in time for Black Friday and this year is no different. You can currently shop deals of up to 50% off.
Peloton
Get fit this winter with Peloton. Between November 7th and November 28th, you can receive a discount on Bike, Bike+, Tread, and Guide Packages.
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Black Friday is just around the corner and JD Sports is kicking off the highly-anticipated savings event with a massive sale beginning November 10th, where you can score up to 60% off of your favourite brands!
The Black Friday Sale will include major discounts on footwear, apparel, and accessories for men, women, and kids. Just in time for the holidays!
JD Sports is your ultimate one-stop-shop for everything sportswear from top brands such as Nike, adidas, Vans, and Puma. Whether you’re looking to upgrade your sports gear or elevate your street style, you’re not going to want to miss this sale.
You can shop the sale online and in-store, plus there’s a brand new location opening just in time for the occasion.
On Black Friday weekend a new JD Sports store is opening at Pickering Town Centre, located at 1355 Kingston Road.
Shop Our Sale Picks:
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The most wonderful time of the year is here – Black Friday! It’s the perfect time to mark some gifts for loved ones off your list, and of course, treat yourself a little, too. This year, an overwhelming amount of shops seem to be participating, so you can shop tons of amazing deals on apparel, beauty, accessories, home, and tech. Even though Black Friday technically lands on November 25th, you can already shop some of these deals now all way up to Cyber Monday!
Here are the best Black Friday Deals to shop this week – Visit our Deals Page for Even More
Fashion
Aritzia
Aritzia is currently offering up to 50% off select styles as part of their “Warm Up” sale. Yes, there are some of their iconic Super Puffs included in the sale!
H&M
H&M is celebrating Black Friday by offering 25% off everything, both online and in-store on actual Black Friday, followed by a sale of up to 70% off online and in-store on November 26 & 27.
Everlane
From November 22 – 28, enjoy shopping up to 40% off select styles from Everlane! They are also donating $1 of every sale to this year’s Black Friday Fund, Tree People with a goal of donating $50,000!
Mango
You can shop Mango’s Black Friday sale of up to 50% off selected items, now! We spy some super cute coats in the mix.
Kotn
This Black Friday, Kotn isn’t going on sale. Instead, they’re building schools. For the sixth year in a row, Kotn is donating 100% of proceeds from Black Friday weekend towards literacy programs for their farming communities.
Zara
Zara always participates in a Black Friday sale of some sort – last year they were offering 40% off. We’re expecting someone just as great this year!
SSENSE
SSENSE is offering up to 50% off designer goods – starting now!
Reformation
Enjoy 25% off everything from Reformation November 23 – 28!
Lounge
Stock up on your intimates with up to 70% off at Lounge.
Girlfriend Collective
Girlfriend Collective is helping you prep for this year’s resolutions with 35% off everything, and up to 70% off selected styles. A great opportunity to shop for new athleticwear!
Nordstrom
Nordstrom has started their Black Friday sale with up to 60% off select styles!
PrettyLittleThing
Enjoy 50% off every single thing using code PINK50 at PrettyLittleThing.
VSP
Enjoy some extra savings on already existing savings by shopping VSP’s FW’22 sale for up to 30% off! If you’re in the market for some second-hand designer – now is the time to shop.
Banana Republic
You can 40% off your entire purchase at Banana Republic.
Roots
Get up to 70% off + 25% off almost everything.
Frank And Oak
Shop this season’s essentials with Frank And Oak’s Pre-Black Friday sale at 30% off their seasonal essentials from high-performance outerwear to conscious knits.
Garage
Garage is offering BOGO 50% off everything.
The Bay
The Bay has started its Black Friday sale with up to 60% off online and in-store! Shop apparel, home goods and more at discounted prices!
ASOS
Enjoy up to 80% off almost everything plus extra 20% off with code EXTRA20.
Footwear & Accessories
Mejuri
Mejuri’s Black Friday sale is back again! Enjoy 20% off the entire shop once spending $150. *Adds to cart*
Aldo
Now until November 30, enjoy up to 50% at Aldo for their Black Friday and Cyber Monday sales!
Charles & Keith
November 22 – 29 Charles & Keith is offering 20% off full-price shoes and accessories!
Hunter Boots
Stomp on over to Hunter Boots to enjoy up to 25% off of hundreds of styles.
Melanie Auld Jewelry
Enjoy Melanie Auld’s sparkly sale offering up to 60% off – everything!
BonLook
If you need a new pair of glasses, now is the time! Bon Look is offering up to 70% off frames until December 1.
Allbirds
You can currently enjoy BOGO 15% off in-store at Allbirds until November 24, followed by up to 40% off in stores and online November 25 – 28. The in-store BOGO will also be upgraded to 30% off November 25-28.
ECCO
Get up to 40% off during ECCO’s Pre-Black Friday sale from now until November 23, then their Black Friday sale starting at $99.99 begins November 24 until November 26.
Away
Get excited, travellers! From now until November 28, enjoy $50 off any 2 suitcases or $100 off any 3 suitcases from away. Including all PC, Flex, and Aluminum – available online and in-stores.
Steve Madden
Shop up to 30% off select styles from Steve Madden.
Little Burgundy
Your shoe collection is about to get an upgrade with Little Burgundy’s up to 50% off sale!
Call It Spring
Snag a new pair of shoes (or two) at Call it Spring with 25% – 50% off!
DSW
DSW is currently offering 20% – 40% off boots, and 30% off dress styles. A perfect sale for the holiday and winter season!
Beauty
Sephora
Just in case you didn’t get your hands on everything on your wish list from the Sephora sale, you have another chance with its Cyber Week sale up to 50% off of some of its best sellers.
BeautyCounter
Enjoy 20% off sitewide until November 28 at beautycounter.com, and 30% off orders over $250! Bonus: Free shipping on all orders over $65.
Tatcha
You can get 25% off Tatcha sitewide using CYBER22! It’s a great opportunity to stock up on holy grails like The Dewy Skin Cream. They are also giving a 2-piece mystery gift after spending $100 or a 4-piece mystery gift after spending $200.
Charlotte Tilbury
Charlotte Tilbury is offering 20% off orders $80+, 25% off orders $120+, and 30% off orders $250+ . Happy holidays!
Glossier
Glossier’s ready-to-gift, everything-you-need sets are an additional 20% off for a limited time.
Milk Makeup
You can get 25% off all orders $45 and up and a free gift with orders $75 and up using code BLACKFRIDAY at Milk Makeup.
Deciem | The Ordinary
Deciem is here to make you (and your skin) happy with 23% off everything all month long!
MAC Cosmetics
Update your makeup collection with MAC Cosmetic’s 30% off sale, valid online and in-store!
Radford Beauty
Get holiday party ready with Radford Beauty and enjoy 30% to 50% off their entire site, as well as 30-50% off the original price of bundles!
Home
Parachute
It’s time to get cozy with 20% off everything on Parachute’s website – while supplies last. Visit their “Last Chance” tab to get up to 50% off!
Hush
Use code STYLEDEMOCRACY25 for 25% off your order.
Zwilling
Get cooking with Zwilling’s Black Friday sale that’s up to 80% off! Sign up to be a member for early access.
Bed Bath & Beyond
Bed Bath & Beyond now has up to 60% off + 25% off your whole purchase.
Bouclair
Upgrading your home? Save up to 50% on select furniture from Bouclair, plus get 20% off everything.
Endy
Sleep tight this holiday season by saving 15% on Endy mattresses, and more until November 27.
Anthropologie
Enjoy up to 30% off + extra 50% off sale items.
Lee Valley
Check out all of the exclusive offers on woodworking, gardening, and home tools and accessories. Plus, there are limited numbers of discounted Cyber Monday gift cards online and in stores.
WeCook
Use code STYLEDEMOCRACY60 for $30 off your first order, $20 off your second, and $10 off your third.
Technology
Peloton
If owning a Peloton is on your wish list, now might be your perfect opportunity! Get up to $800 off Peloton Bike Packages, up to $800 off Peloton Bike+ Packages, up to $800 off Peloton Tread Packages, and up to $400 off Peloton Guide Packages.
Best Buy
As always, Best Buy is serving major deals for Black Friday. The deals have already begun with tons of select items up to 40% off, and others with major discounts.
Staples
You can currently shop Black Friday deals from Staples for up to $500 off!
The Source
Save up to 50% off shopping at The Source right now! Tech upgrades, here we come.
Walmart
Walmart is having its biggest Black Friday sale ever, offering up to 50% off, electronics being up to 40% off.
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A few years back, deal-seeking Canadians rejoiced when Black Friday made its way north of the U.S. border in all of its discount-filled glory. Who wouldn’t want to score electronics, holiday gifts and even vacations for a fraction of a cost?
Like anything else, however, not all Black Friday deals are created equal – and if you’re not smart about it, you may end up actually wasting your precious pennies.
The most strategic thing you can do before putting on your Back Friday game face and fighting your way through the crowds is to plan ahead.
“The biggest mistake that shoppers make is that they don’t make a plan,” says Rubina Ahmed-Haq, a Toronto-based personal finance expert. “With Black Friday shopping – like Boxing Day shopping – the retailers are out in full force trying to entice you to buy more than you want to. I think we go with good intentions; you have a specific item in mind that may be deeply discounted, but you don’t prepare for the fact that there’s going to be seven other different things you see that you’re going to want.”
Ahmed-Haq advises to make a list of things you want to buy and to be mindful of your spending.
“There’s nothing wrong with coming across an unexpected sale item, but if you just kind of go without a game plan, you’ll probably buy way more than you expected because you won’t have anything guiding you, like a shopping list or list of must-haves.”
So, what makes the most sense to drop dollars on during Black Friday? In short, anything you actually (gasp) need.
“I always say to people that it’s not a deal unless you need it. So, even if you could buy 10 shirts for $10, but if you don’t need 10 shirts, you’re wasting $10,” says Ahmed-Haq.
“There’s not necessarily a specific thing that makes the most sense to buy; some people may say electronics, maybe you want to buy Christmas décor. I have already seen that a lot of the Christmas stuff is really discounted for Black Friday, so if you want to get your house set up for the holidays, that makes sense,” says Ahmed-Haq. “It all comes down to you planning ahead to get things you actually need and that are actually going to help you.”
In an attempt to be as savvy as a (cash-strapped) Black Friday shopper as possible, I dug a little deeper into the anticipated sales.
What Makes the Most Sense to Buy on Black Friday:
If you’re in need of new home items – whether it’s that big screen TV you’ve been eying, a gaming console you can’t stop thinking about, or a shiny new kitchen appliance, take full advantage of the Black Friday sales (if you can afford to).
In terms of electronics, quality brands like LG and Samsung always have deals worth denting the credit card for. Smart home items are also hot items thanks to their hot deals.
According to a survey by BlackFriday.com, 30 per cent of shoppers said they hoped to purchase smartphone gadgets on Black Friday.
Similarly, large, pricey home appliances like washers, dryers, refrigerators and stoves make sound Black Friday purchases, according to the experts. In fact, such items are commonly marked down at least 40 per cent. – something that can make a major difference on the wallet. Another smart – but often overlooked – Black Friday strategy involves buying discounted vacation packages. For example, Sunwing is offering up to 35 per cent off vacation packages across the Caribbean, Mexico, Central America, and Florida.
What Doesn’t Make (As Much) Sense to Buy on Black Friday:
If you’re in the market for outdoor furniture or accessories, you may want to wait until the end-of-summer sales roll around next year, when it’s all discounted more than you’ll likely find on Black Friday.
Similarly, if you’re looking to slip into some sexy new lingerie, the best time to buy pretty bras and undies is post-Christmas when the Boxing Day sales start.
In fact, the same can be said for most clothing items; there’s nothing too special about Black Friday clothing deals (especially when you consider the high probability of impulse purchases), as most retailers offer sales throughout the year (accompanied by a less hectic shopping experience than that offered on Black Friday.
Similarly, if you’re searching for new bedding, you should probably wait until January. The lowest prices for bedding and linen typically happen in early in the New Year. Finally, while smart home items make sense to score on Boxing Day, the same can’t be said for smartphones, unless you’re okay with getting an older model.
In general, just be weary of wearing “sales goggles” when Black Friday shopping (yes, I just made that term up).
“That is my number one piece of advice: just because it’s on sale doesn’t mean you need it, want it or should have it,” says Ahmed-Haq.
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